Market Research Company

Global Healthcare Survey

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Global Healthcare Survey

Case Study

Biomedical Company Earns Insights from Healthcare Professionals Across the Globe

A biomedical manufacturing company faced challenges in conducting market research with healthcare professionals, particularly cardiologists and emergency physicians, due to their limited availability and the high costs involved. To uncover market trends for a specific biomarker test, the company turned to Drive Research for assistance. Drive Research recommended a hybrid approach, combining qualitative in-depth interviews (IDIs) with quantitative online surveys. The qualitative interviews helped refine the quantitative survey by identifying potential issues and additional topics.

Drive Research conducted eight IDIs with cardiologists and emergency physicians in the U.S., followed by an online survey distributed to professionals in the U.S., U.K., France, Germany, Spain, and Italy. The survey, translated into each language, collected 300 responses, providing insights into natriuretic peptide tests, their importance, barriers to use, and future trends. Despite the confidentiality of the results, the project met all objectives and produced a detailed report, including an executive summary, physician personas, and an infographic, to help the biomedical company understand the market and target their audience effectively.

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Qualitative Recruiting

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Qualitative Recruiting

Case Study

Recruiting 100+ Families for an Educational Non-Profit

Recruiting families for remote research presents unique challenges, particularly without in-person vetting. Drive Research successfully partnered with a large educational non-profit organization to recruit 120 families for a six-week study on podcast usage and its impact on home learning. The recruitment criteria focused on low-income families with children aged four to eight, ensuring a representative sample across various demographics.

Through a rigorous recruitment process that included detailed screening, confirmation emails, and live support during research tasks, Drive Research achieved a 91% show rate, with 110 families completing the study. The project’s success was marked by a high level of participant engagement and timely recruitment, demonstrating the efficacy of thorough vetting and consistent communication.

Employee Survey

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Employee Survey

Case Study

Manufacturer Earns 3X Employee Survey Response Rate With Our Third-Party

A large corporation approached Drive Research to conduct a quarterly employee survey after struggling with low response rates from internally administered surveys. The goal was to gather actionable feedback through a short, 10-question survey sent to employees every three months. To increase participation, Drive Research ensured survey anonymity and utilized engaging, relevant questions. All employees received email invitations and two reminder emails, with QR codes posted in common areas to further promote the survey.

The strategy proved successful, as Drive Research achieved 3.6 times more responses than the company’s previous internal efforts. The use of a third-party vendor emphasized confidentiality, which, along with clear pre-survey communication and professional survey design, contributed to the high response rate. This approach not only gathered valuable insights but also fostered a culture of open and honest feedback within the organization.

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In-Home Usage Tests

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In-Home Usage Tests

Case Study

Soda Brand Enhances New Product Through IHUT Insights

Drive Research partnered with a leading carbonated soft drink manufacturer to conduct a two-part taste testing market research study for a new product. The study aimed to evaluate the product’s marketability by assessing ease of finding the product in-store, shelf reactions, packaging, taste, and purchase intent.

Our team recruited 104 participants, achieving 95 completed follow-ups after six weeks. Participants first provided feedback on in-store displays, then tasted the product at home and shared their reactions. Through this thorough process, the study gathered valuable insights, helping the soda brand make informed adjustments before a national launch. The final results showed 102 participants completed the initial survey and taste test, and 95 completed the six-week follow-up, meeting the client’s goals and ensuring reliable consumer feedback for product refinement.

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Content Marketing Survey

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Content Marketing Survey

Case Study

Logistics company generates 75+ leads from data-driven content

Drive Research collaborated with a shipping and logistics company to conduct a content survey aimed at generating leads through gated content. The survey targeted transportation buyers and supply chain professionals in various industries. It collected data on brand awareness and lead generation, ultimately providing valuable insights for the client’s marketing initiatives.

The survey, conducted via a mixed-mode approach of email and phone, received 200 responses over three weeks. With a 15-minute completion time and 43 questions, the survey achieved a 7% margin of error at a 95% confidence level.

The insights fueled a content-driven marketing campaign with the following components:

1. Lead generating, downloadable report
2. Webinar with hundreds of attendees
3. Animated infographic (Designed by Drive Research)
4. Blog posts

As a result of our combined efforts, the marketing campaigns have generated 75+ leads so far.

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