2019 Halloween Statistics | Tricks and Treats by the Numbers

by Emily Taylor

Posted at: 10/25/2019 6:55 PM

Happy spooky season!

Love Halloween and looking for fun stats? Our national market research company located in New York has your back!

Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.)

Ready for some Halloween stats?

Ready. Set. Go!

halloween 2019 by the numbers with Drive Research

How many Americans plan to celebrate Halloween this year?

First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Halloween activities!

According to Statista, Halloween is one of the most widely celebrated traditions in the U.S. 

Here are some other fun stats:

  • Annual Halloween expenditure in the U.S.: $8.8 billion

  • Annual Halloween costume expenditure:  $3.2 billion

  • Expected average Halloween expenses:  $86.27

How will the U.S. celebrate Halloween this year?

Now that we know most Americans will be celebrating Halloween, are you wondering how people plan to celebrate?

Here are the top 8 Halloween activities:

  1. Handing out candy (69%)
  2. Decorating home (49%)
  3. Dressing in a costume (47%)
  4. Carving a pumpkin (44%)
  5. Attending/hosting a party (32%)
  6. Take children trick-or-treating (29%)
  7. Visit a haunted house (22%)
  8. Dress up pet in a costume (17%)

Thanks again to Statista for the fun stats!

My guess is 97% of Americans will eat at least three pieces of fun-sized candy.

What are the top Halloween costumes in the U.S.?

Now that we know roughly half of Americans plan to dress up in a costume, are you wondering what the top costumes this year will be? We've got you covered!

Top costumes for adults:

  1. Witch
  2. Vampire
  3. Superhero
  4. Pirate
  5. Zombie
  6. Ghost
  7. Avengers character
  8. Princess
  9. Cat
  10. Spider-Man

Top 10 costumes for children:

  1. Princess
  2. Superhero
  3. Spider-Man
  4. Avengers character (excluding Spider-Man)
  5. Batman
  6. Witch
  7. Ghost
  8. Vampire
  9. Frozen (Elsa, Anna)
  10. Pirate

Top 10 customs for pets:

  1. Pumpkin
  2. Hot Dog
  3. Superhero
  4. Bumble Bee
  5. Cat
  6. Witch
  7. Lion
  8. Dog
  9. Devil
  10. Shark

Thanks for these lists, MotherMag.com!

When does the U.S. start shopping for Halloween?

Wondering when most Americans start preparing for Halloween?

Here are stats from MuchNeeded.com:

  • Few (6%) Americans started shopping for Halloween before September.

  • One-third of Americans (28%) started shopping for Halloween in September.

  • Roughly half of Americans (41%) shopped for Halloween the first week of October

  • Lastly, one-fourth of Americans (25%) shop for Halloween the two weeks before the holiday.

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Categories: Market Research Analysis