Drive Research is an expert in the design, administration, and reporting of all types of customer satisfaction surveys including customer loyalty surveys. We can help find what attributes are most strongly related to your customer’s loyalty and attrition.
Begin by contacting Drive Research to discuss your project needs and request a quote. We then work to quickly create a customized proposal. Once approved, your dedicated project team will schedule a kickoff meeting to identify key topics and metrics for your survey, such as CSAT, NPS, and CES.
Based on your unique objectives, our team drafts the customer loyalty survey and sends it to your team to review. Once finalized, we program it into an online survey software, ensuring it functions correctly through thorough testing and a soft launch. Then the survey is fully launched to your customer base. Throughout the fieldwork, we provide access to a live data link for real-time response monitoring and send reminders to boost response rates.
After fieldwork, we implement a comprehensive 9-step data quality check to ensure 100% accuracy. We then compile the results into a detailed report, including an executive summary, strategic recommendations, customer loyalty personas, and in-depth crosstabulations. Finally, we schedule a debrief meeting to review the findings and provide actionable, data-driven strategies to enhance customer loyalty and achieve other business goals.
A customer loyalty survey project with Drive Research includes a dedicated project management team, expertly crafted survey language, rigorous data quality checks, comprehensive fieldwork management, a client portal with real-time access to survey responses, and strategic recommendations on how to leverage the data for your business.
Other customer loyalty survey companies use the same template of questions for every project. In doing so, many fail to ask the right questions in the right context that accurately pinpoint priority areas to improve customer retention.
Whereas, Drive Research uniquely writes and programs every questionnaire, while still measuring recommended customer loyalty metrics such as NPS, CSAT, competitor benchmarks, and more.
Each customer loyalty study includes Drive Research sending your customers an email with best-practice language, inviting them to complete the survey.
Additionally, we will send reminder emails to those who have not completed the survey (rather than a blanket email to the entire customer list).
This email cadence, combined with engaging question types and third-party confidentiality, results in higher response rates than if sent through other DIY survey platforms.
Ensuring high data quality is essential for customer research, as these insights drive critical business, marketing, and sales decisions. Drive Research guarantees accurate and reliable results through rigorous data quality checks, including quality control questions, flagging duplicate responses, reviewing open-ended feedback, and more.
Drive Research is a big believer in centering your business around customers by using feedback to guide strategy and decision-making. When it comes to your existing customers, nothing is more genuine, actionable, or beneficial than understanding your relationship with them. That’s why working with a full-service customer loyalty survey company is best. Here’s how our service is different.
With decades of combined experience in the market research industry, Drive Research offers unmatched expertise in every customer loyalty survey project. Our experienced team excels in survey design, programming, fielding, and analysis. This extensive knowledge ensures you receive high-quality respondents and reliable data, making us your trusted partner for all survey needs.
When the fieldwork is complete and all of the data has been collected, the job for customer loyalty survey companies is just beginning. The interpretation and insights provided by our team go far beyond just percentages and statistics. Drive Research provides context, comparisons, and interpretations of the data.
Our consumer loyalty survey company provides both detailed and easy-to-understand data visualizations and recommendations. This helps your organization quickly take action with the results.
To accelerate insights, we prioritize communication. Our team is dedicated to rapid follow-ups and maintains an open line of dialogue throughout the survey process. By redefining turnaround times and setting new standards for speed, we ensure you receive timely updates and actionable insights without delay.
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