Drive Research has decades of combined experience recruiting participants for various types of market research such as focus groups, product development, phone surveys, web interviews, and more. Take a look at our personalized recruitment process.
We source participants using various recruitment methods such as social media ads, vetted third-party partner panels, and our in-house panel.
We design an online survey of questions to pre-screen potential participants to manage quotas. Those who qualify receive a re-screening and confirmation call to answer additional questions.
Qualified participants receive a confirmation email asking them to reply back “yes” and a calendar invitation. Scheduled participants receive a confirmation call 24 to 48 hours before the qualitative market research study. Additionally, all confirmed participants are sent a reminder text on the day of the study as a final touchpoint.
Drive Research utilizes various approaches to finding qualified market research participants. This includes email invites to our national market research panel, highly targeted social media ads for niche audiences, and outsourcing to trusted third-party panels with competitive pricing.
Our focus on digital allows us to use the most cost-effective sampling method to quickly recruit participants without sacrificing quality.
In today’s market research world, so many are trying to automate the recruitment process and sign-up participants regardless of their credentials.
The problem? Panel participants know how to cheat the system and make their way into a study without being qualified.
Drive Research flips the automated research process on its head. We focus on mini-touchpoints with each participant to verify they match your exact criteria.
Our proven approach to market research recruitment has led Drive Research to achieve an average show rate of 95%.
Each market research recruit project includes pre-screening participants online, re-screening them by phone to quality check responses, sending a confirmation email and calendar invitation, making reminder phone calls the night before the study, and sending reminder texts on the day of the market research.
Our market research recruitment team creates a rapport with each participant. From beginning to end, participants have a single point of contact to address questions or concerns.
The time and dedication we put into our market research recruiting process often lead to building a mini-relationship with participants. This helps with the completion, engagement, and quality of responses provided in the research.
Qualitative recruiting is essential for several types of market research, where the focus is on gathering in-depth insights, opinions, and motivations from participants. Here are the just a few of the many types of market research we recruit for.
Our recruitment process ensures diverse and representative participants, fostering insightful discussions in your in-person or online focus groups.
We recruit individuals who align with your target audience, providing detailed, nuanced insights in one-on-one interviews.
We recruit participants who precisely match your target audience, ensuring your phone surveys capture accurate and relevant feedback.
From in-store to in-home usage tests (IHUTs), we recruit participants who mirror your target market, ensuring actionable feedback for product optimization.
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