Our team has decades of combined experience sourcing, screening, and scheduling participants for in-person and online focus groups. Here’s a look at our in-depth and personalized process.
We source participants using various focus group recruitment methods such as social media ads, vetted third-party partner panels, and our in-house panel.
We design an online survey of questions to pre-screen potential focus group candidates to manage quotas. Those who qualify receive a re-screening and confirmation call to answer additional questions.
Qualified participants receive a confirmation email asking them to reply back “yes” and a calendar invitation. Scheduled participants receive a confirmation call 24 to 48 hours before the focus group. Additionally, all confirmed participants are sent a reminder text on the day of the focus group as a final touchpoint.
Drive Research utilizes various approaches to finding qualified focus group participants. This includes email invites to our national market research panel, highly targeted social media ads for niche audiences, and outsourcing to trusted third-party panels with competitive pricing.
Our focus on digital allows us to use the most cost-effective sampling method to quickly recruit focus group participants without sacrificing quality.
In today’s qualitative world, so many are trying to automate the focus group recruitment process and sign-up participants regardless of their credentials.
The problem? Panel participants know how to cheat the system and make their way into a study without being qualified.
Drive Research flips the automated research process on its head. We focus on mini-touchpoints with each participant to verify they match your exact criteria.
Our proven approach to focus group recruitment has led Drive Research to achieve an average show rate of 95%.
Each focus group recruitment project includes pre-screening participants online, re-screening them by phone to quality check responses, sending a confirmation email and calendar invitation, making reminder phone calls the night before the study, and sending reminder texts on the day of the focus group(s).
Our focus group recruitment team creates a rapport with each participant. From beginning to end, participants have a single point of contact to address questions or concerns.
The time and dedication we put into our focus group recruiting process often lead to building a mini-relationship with participants. This helps with the completion, engagement, and quality of responses provided in the research.
Host your focus groups at our Upstate New York facility, offering a dedicated space for effective research.
Hire our expert moderators for both in-person and online focus groups, ensuring clear and effective facilitation of discussions
Earn comprehensive market research reports with actionable recommendations to help you make informed decisions.
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