At Drive Research, we know that accurate and reliable data are perspective of the organization is necessary for reliable brand data collection.
We believe that brand tracking should be done over a period of time and not in a vacuum consisting only of short-term analysis. Typically, our brand tracking takes place over the span of a longer term, or exists as an always-on approach, in order to measure changes in brand perception and health over the years. We track the audiences you really care about and the KPIs your brand needs to know.
When it comes to brand tracking it can be difficult to understand how much data or sample is needed in order to get a full picture of holistic brand health. Typically, under-reporting or non-representative data is where companies find issues with brand tracking research.
This leads client organizations to fall short of making fully informed business decisions due to incomplete or inaccurate research results. Inaccurate data can also lead to poor decisions or taking actions that can backfire.
Measuring the overall health of your can seem like an impossible task. That’s why it’s important to know what your goals are in order to develop proper metrics.
It’s also vital to use benchmarks that are relevant to your own organization, your competitors, and the industry to see the progress of your own brand. Additionally, to assure quality insights, Drive Research uses in-depth cleaning methods during our data collection field time, and post-collection, to get the most accurate and reliable measure of brand health possible.
Many limited or fixed service research firms and DIY options won’t tell you this, but tracking brand health in the short term won’t do much for your business. There won’t be enough data to compare over time to let you know where your brand stands or what your brand needs to do next.
That’s why at Drive Research, we advocate for long-term brand tracking projects to achieve results that count. Having long-term data enables your organization to make faster and better decisions based on a more complete understanding of how your brand evolves.
Partnering with Drive Research means accessing unparalleled expertise and a commitment to thorough, actionable insights. Our dedicated team ensures you receive the most relevant data to make informed decisions and drive your brand’s success.
Our full-scale brand tracking service dedicates resources to monitoring your brand’s health across various platforms and mediums. This ensures you receive accurate and timely data, allowing you to assess and address any issues that may affect your brand’s performance.
We provide deep insights into customer perceptions of your brand over time, helping you understand how opinions and attitudes evolve. Regular tracking—whether quarterly, bi-annual, or yearly—enables you to catch potential issues early and adapt your strategies accordingly.
Our proprietary methods focus on tracking the audiences that matter most to you, ensuring that the data you receive is precise and relevant. Unlike other services, we go beyond surface-level analysis to give you a clear and complete picture of your brand’s health.
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