Survey writing is the backbone of any quantitative market research project. The questions will dictate the responses you receive which will drive your data quality, analytical opportunities, and ultimately the business and strategic decisions to increase productivity, culture, and even revenue.
Operating as a full-service online survey company, Drive Research custom writes and designs surveys every day for B2B and B2C organizations across the world. You can trust that our work is experience based and have real-life application and use.
Receive a proposal of the project’s cost and workplan based on your unique needs.
Meet your dedicated project team and get aligned on objectives, expectations, and timelines to ensure a mutual understanding of goals.
Once your goals are clear and objectives are outlined, we’ll start our process of writing, designing, and programming your survey.
We’ll share the survey document for you to review, approve, or collaborate further. The review process can be as comprehensive as needed.
Drive Research offers full-service survey packages. In addition to survey design, leverage our team to program and field the survey and report on the findings.
Surveys should be written with the goals and objectives of the research project in mind. We also believe that surveys should be designed with the respondent in mind so that the data collection process is as clean and accurate as possible. A good survey will ensure respondent engagement and detailed feedback while avoiding response bias and question fatigue.
Having clear, actionable questions in your survey is best for your respondents. The survey should be as easy to complete as possible for them.
Ensuring a high-quality and professionally written survey is crucial when using research to make business decisions that can impact revenue and profit. Making decisions based on improperly designed or mis-analyzed results can mean negative business outcomes, or even have financial implications.
One important thing to avoid is leading questions or questions that hint at an implied answer you’d prefer to have as an outcome. Having questions that are direct, unbiased, and seek clear feedback is much better for data collection and business decisions.
Your survey should be as short and concise as possible. Your respondents won’t be impressed by a longer survey, and survey fatigue can lead to poor, inaccurate, or incomplete feedback.
A standard survey may last 7-12 minutes, while a short survey can have a goal of under 5 minutes. The longest survey length typically allowed or tolerated is 15-20 minutes.
Our team works with you to make sure your survey length matches what your target audience and budget will tolerate, and can design unique paths or program questions branching into your survey design to accommodate your specific needs.
Your survey questions will depend on a variety of factors. Our team will write and recommend specific market research questions types for your specific project. General and proven question types to use can include:
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