Based on decades of combined experience, our new product development process is designed to provide actionable insights into customer preferences and perceptions. We utilize a combination of quantitative and qualitative methods to identify strengths and areas for improvement, ensuring that your product is well-positioned for success in the market.
Start by requesting a quote from our product testing research company. We’ll quickly provide an estimate of the project’s cost and workplan based on your objectives, methodology, and target audience. Once we receive sign off, your dedicated project team hosts a kickoff meeting to discuss the study’s details, timelines, and responsibilities.
As a full-service market research company, Drive Research specializes in surveys, focus groups, in-home usage tests, and other new product development methods. Whether it be screener survey questions or a focus group moderator’s guide, we create custom questions to answer your most pressing business challenges.
At the conclusion of the study, we review participant feedback to uncover key insights related to your product and usage. Finally, our project team presents the research findings and provides strategic recommendations so you know exactly how to take action with the insights collected.
For online surveys, we work with both B2B and B2C companies to conduct their quantitative product testing research.
We can scale and right-size a research project to reach just about any type of respondent possible in the market and can scale feedback to sizable sample audiences to ensure our results are both reliable and relatable.
Our full-service survey components include comprehensive project management, custom-written questionnaires and design, sample and respondent sourcing, programming and field management, data analysis, and reporting.
Focus groups are a good idea for product testing because they provide a platform for in-depth discussions and qualitative insights.
This approach helps companies gain a deeper understanding of consumer behavior, refine product features, and make informed decisions before a product is launched to a broader market.
Drive Research can manage each aspect of a product testing focus group including qualitative recruitment, facility hosting, moderating, and reporting.
IHUTs (In-Home Usage Tests) can be highly useful for certain products. They involve providing consumers with a product to use in their own homes, allowing them to evaluate its performance and usability within their typical environment.
Participants provide feedback on their experience whether it be in-person or through digital solutions.
Our team has extensive experience recruiting, managing, and executing IHUTs so that companies can directly understand their product while it’s in the hands of their customers.
While post-launch product testing may not seem needed for organizations, it is beneficial to help understand the current state of the market.
Seeing changes in sales figures or movement among competitors in the market may be indicators that another product test is warranted.
Whether it be monthly, quarterly, or yearly, ongoing testing is great for innovation, gaining competitive advantage, reducing costs, and improving profits.
We are strong believers in using market research to provide a more holistic understanding of consumer preferences and expectations. Doing so helps enable businesses to make informed decisions and create products that better meet the needs and desires of their target buyers.
At Drive Research, we offer a full-service product testing experience designed to bring your vision to life. Our dedicated project team crafts custom survey questions, handles programming and fieldwork, and ensures top-notch data cleaning and reporting. By truly listening to your unique goals and budget, we avoid a cookie-cutter approach, delivering insights that are perfectly tailored to your needs. This personalized attention transforms data into powerful, actionable insights that drive your product’s success and resonate with your target audience, setting you apart in a competitive market.
We provide clients with more than a simple export of responses, data, and numbers. Drive Research offers various reporting packages from topline summaries to comprehensive presentations to ensure you walk away with tangible and actionable recommendations from the feedback collected.
Our reports can include:
Survey fraud and data manipulation are becoming increasingly common within the market research landscape, making our rigorous data cleaning process more crucial than ever. We apply proprietary techniques to meticulously cleanse and validate data at every stage, ensuring its accuracy and reliability. This multi-step approach is essential for delivering trustworthy insights, which in turn supports informed decision-making in new product development. By prioritizing data integrity, we help you make confident, data-driven choices that enhance your product’s effectiveness and appeal.
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