Syracuse Focus Group Facility

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Take a Virtual Tour of Our Focus Group Facility in Syracuse

Explore the Perfect Setting for Your Next Focus Group

At Drive Research, we know that the right environment can make all the difference in your focus group research. Our facility features modern amenities, comfortable seating, and advanced technology to support your research goals. Whether you’re conducting consumer feedback sessions or in-depth interviews, our location in Upstate New York is equipped to provide the optimal setting for gathering valuable insights.

Explore our facility through our detailed video tour to experience the quality and functionality we offer. It’s the next best thing to an in-person visit and helps you make an informed decision about choosing our facility for your focus group needs.

Key Features of Our Focus Group Facility

Syracuse’s Premier Venue for Insightful Focus Groups

Located in the northern part of the city of Syracuse in Upstate NY
Central location to all urban, suburban, and rural areas of Central New York
Easy on-and-off access to 2 major highway systems (Route 81 and the NYS Thruway)
Free and ample on-site parking for clients and participants
Centro bus stop located across the street from the focus group facility
8 minutes to Syracuse Hancock International Airport
7 minutes to the heart of Downtown Syracuse and Armory Square
4 minutes to Destiny USA (the nation’s sixth-largest shopping mall)
3 minutes to the SYR Regional Transportation Center (Amtrak)

Large focus group room: 29′ long by 14′ wide
Six 5′ by 2′ tables can be moved to any formation (conference, classroom, horseshoe, etc.)
16′ long magnetic whiteboard with a tray to hold posters in the focus group room
Smaller and moveable magnetic whiteboard on wheels with a flip-chart paper option
A spacious client viewing room which is 14′ by 14′ with recessed and dimmable lighting
Private client beverage refrigerator to chill drinks and snacks
Front-row desk height seating for 4 and high-top desks with stool seating for 3
Additional space in the room for additional viewers if necessary
Multiple power strips and USB phone charging locations throughout the room and facility
4 private offices with adjustable height desks used for interviews or client workstations
Kitchenette with microwave and full-size refrigerator

11 hotels located within 1-mile of the focus group facility in Syracuse
Hotels include options such as the Comfort Inn, Hampton Inn, Holiday Inn, Best Western, Wyndham, Hilton, and Radisson
Popular restaurants nearby include Dinosaur Barbeque, Pastabilities, and Tully’s
Many quick-service restaurant options located nearby with several open 24-hours a day
Downtown Syracuse offers plenty of nightlife including several wine bars and breweries

Brand new focus group facility in Upstate NY with state-of-the-art capabilities
Free Verizon Fios high-speed internet with 150 Mbps download and upload speeds
HuddleCamHD offers crystal clear video with zoom capabilities and picture-in-picture
Offsite HD streaming options available through a private link with chat functionality
Low profile Shure ceiling array microphone flush-mounted in the focus group room
Shure audio uses revolutionary technology with 8 beams to capture 360-degree audio
Crutchfield JBL Pro speakers in client viewing room to relay back conversations
Airtame HDMI for moderators to easily and wirelessly connect laptops to share content
82″ Samsung UHD TV in the focus group room

Syracuse has long been known as one of the best test market cities in the United States
Demographics of the 3-county metropolitan statistical area (MSA) and 7-county designated market area (DMA) closely mimic the U.S. population as a whole
Syracuse demographics are similar to the U.S. in age, household incomes, ethnicities, etc.
A popular market for testing products, services, or conducting any type of market research
Upstate NY cities including Buffalo, Rochester, and Albany have long benefited from research activity in their regions because of the demographics of each market

We are not just a focus group facility, Drive Research is a full-service market research firm
A team of dedicated qualitative recruiting staff members to find, screen, and confirm participants
A unique and streamlined approach to find your most challenging participants cost-effectively
Our qualitative recruitment team applies rigor to produce outstanding show-rates
Our focus group company offers several moderators for your market research
We can manage as much or as little as you need for your focus groups: guide design, recruiting, moderating, transcripts, reporting, etc.