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Qualitative recruiting can be the most challenging aspect of a study. Yet, it’s a critically important piece of conducting focus groups, in-depth interviews, in-home usage tests, and other forms of market research.
To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: finding, recruiting, and scheduling participants – plus strategies to ensure they actually show up.
The insights shared in this guide are based on the proven and systematic process followed by Drive Research.
Our tailored approach to qualitative recruiting, specifically, has led Drive Research to achieve an average show rate of 95% across qualitative projects, which speaks to our process and the high-quality committed participants we source for clients.
We hope you too can find the same success with the knowledge shared in this guide. But, if you are still looking for help, we are only an email away.
Watch our qualitative recruiting video to learn more about our process.
