At Drive Research we consult with a variety of B2B organizations all over the world on their branding market research. All of our projects are objective-driven and goal-oriented, with the intent of acquiring high-quality primary feedback that your organization can trust.
Start by requesting a quote from our B2B market research company. We’ll quickly provide an estimate of the project’s cost and workplan based on your objectives and goals. Once we receive sign off, your dedicated project team hosts a kickoff meeting to discuss project details, timelines, and responsibilities.
As a full-service market research company, Drive Research specializes in B2B surveys, focus groups, qualitative recruiting, in-depth interviews, and more. Whether it be survey questions or a moderator’s guide, we create custom questions to answer your most pressing business challenges.
At the conclusion of the study, we clean and analyze the data to uncover key insights related to your unique research objectives. Then, our project team presents the research findings and provides strategic recommendations so you know exactly how to take action with the data collected.
Drive Research offers a full-service brand research experience so you can focus on other aspects of your business and your day-to-day job responsibilities.
Depending on the type of project, this can include a dedicated project management team, best practice survey questions and design guides, rigorous data quality checks, fieldwork management to ensure all respondents meet our high standards, live 24/7 client portals giving you access to real-time survey responses, and reporting with recommendations for how to use the data for business strategy.
Drive Research specializes in providing B2B brand research solutions that are meticulously tailored to each client’s unique needs and goals. We pride ourselves on avoiding cookie-cutter approaches, ensuring every project receives individualized attention.
By deeply understanding your specific challenges and objectives, we craft bespoke research strategies that deliver actionable insights, helping you make informed decisions and achieve your business goals with precision and confidence. Your success is our mission.
Ensuring high data quality is critical for B2B brand market research as it drives decision-making for business, marketing, and sales strategies.
Many surveys lack strong data quality standards, allowing incorrect, mediocre, or fraudulent data, which can skew results and be costly. To combat this, we use data cleaning protocols before, during, and after the project to ensure accuracy.
Once we have reliable data, we create custom reports to help interpret it correctly. Proper interpretation is essential to avoid harmful conclusions and meet your business needs effectively.
In our experience, brand perception does still matter to B2B customers and they usually form an opinion long before their first contact with you. Based on data, 68% of potential B2B customers prefer to do their own research before they have any contact with your brand. Which is why your brand presence and perception make a huge difference for your company as a whole.
Whether you’ve been in business for years or are just starting out, understanding your brand’s current perception is essential. If you haven’t recently assessed or ever explored how your brand is viewed, it can be challenging to gauge this accurately.
Evaluating the current sentiment towards your brand is always beneficial. We can assist you in obtaining precise insights through reliable data and primary feedback. By using benchmarking and other analytical tools, we’ll provide you with a clear picture of your brand’s health.
If you’re facing challenges such as new competitors capturing market share, existing competitors becoming more aggressive, or a perceived decline in your business, it’s crucial to assess your brand’s current standing. Through comprehensive competitor analysis, we can evaluate how your brand compares and identify strategies to enhance your market presence and position effectively.
If you’re preparing to launch a new product, service, or brand extension and want to understand how it will be perceived in relation to your existing brand, we can provide valuable insights. Our research can also guide you in developing an overarching strategy for brand extensions or new initiatives. With our support, your brand will be well-positioned to make a strong market entry and effectively compete for a leading position.
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