The market perception of your B2B brand can often feel vague and come from a limited perspective. In our experience, brand perception does still matter to B2B customers and they usually form an opinion long before their first contact with you.
Based on data, 68% of potential B2B customers prefer to do their own research before they have any contact with your brand. Which is why your brand presence and perception make a huge difference for your company as a whole.
Brand research can go beyond the initial touch points or customers who aren’t familiar with your brand yet. In fact, your brand’s health is still relevant when it comes to current and past customers.
- Are your current customers shopping around?
- Are your competitors' customers looking to switch to you?
- Do your current customers advocate for your brand?
At Drive Research, we have all the means to carry out a brand research project that will give you the complete brand health markers you need and some ideas on how to improve them.
Leading Brands Trust Drive Research
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Our Full-Service Approach To Brand Research
When it comes to brand research it can be easy to overlook a lot of aspects and even under-research what people think of you among your competition. That’s why we have a custom approach to each project, as we know your company is one-of-a-kind. Each of our projects is aimed at helping improve your brand presence online and out there in the real world
Complete Project Management
Drive Research offers a full-service brand research experience so you can focus on other aspects of your business and your day-to-day job responsibilities.
A brand research project with Drive Research includes:
- Dedicated project management team
- Best practice survey language
- Data quality programming and cleaning
- Fieldwork management
- Client portal with access to real-time survey responses
- Recommendations for how to use the data for business strategy
Custom Project Creation
Drive Research specializes in providing B2B brand research solutions that are meticulously tailored to each client's unique needs and goals. We pride ourselves on avoiding cookie-cutter approaches, ensuring every project receives individualized attention.
By deeply understanding your specific challenges and objectives, we craft bespoke research strategies that deliver actionable insights, helping you make informed decisions and achieve your business goals with precision and confidence. Your success is our mission.
Professional Consultants
At Drive Research, we’ll advise you every step of the way with the goal of high-quality data in mind.
With decades of combined experience, we know the best process for you and your projects.
We’ll answer all your questions, walk you through the research method from start to finish, and be available to advise on project decisions or changes that can occur.
You’ll walk away with actionable results to help your business excel.
Conduct third-party B2B brand research and earn quality, actionable data
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Great Reasons For B2B Brand Research
Unsure of Your Brand Perception
It’s possible you’ve been in business for some time or are a relatively new company. If you haven’t tested the waters for a while (or ever) to know what your brand perception is - it can be hard to guess accurately.
It’s always a great idea to see what the current sentiment about your brand is, and we can help you figure out exactly what it is based on trustworthy data and primary feedback. With benchmarking and other insights, you’ll have a solid idea of your brand health.
Analyzing Competitors
Whether new competitors are stealing market share, old competitors are becoming more aggressive, or if you feel like you’re losing business to competitors, it’s time to take a look at where your brand stands. With competitor analysis, we can help take a look at how your brand measures and how to best go about improving your presence and position.
New Product, Launch, or Service
If you have a product, service, or any other launch coming up and want to know how it will be perceived alongside your brand - that’s possible. Even looking at creating an umbrella under an existing brand is another solution that research with our team can inform. Regardless, your brand will be well-equipped when coming to the market or fighting for position at the top.
See Why Businesses Love Drive Research
The portfolio of clients at our online survey agency includes various types of B2B and B2C organizations across the world. We bring a level of importance to your project that we would bring to our own business. It is important to our team to manage both client and respondent expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.
Contact Our B2B Brand Research Company
Drive Research works with your team to create customized brand research that is engaging, unbiased, and statistically reliable. We work best with clients who are looking for a collaborative research partner, and have the market research process managed for them using our expertise.
Our brand research company offers quality data, affordable projects, and fast results for your business. Your success is our success.