Brand Insight

The first step of improving your brand strategy and planning its growth is knowing where your brand currently stands. This can be how your target audience perceives your brand, how they interact with it (purchase intent), and many other things that are worth tracking for your brand. 

Brand insight market research with Drive Research is key to filling in strategy holes and revealing any blind spots in your brand image and your brand’s verbal and visual identities. 

 

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Brand Insight Projects That We Help With

When it comes to brand research it can be easy to overlook a lot of aspects and even under-research what people think of you among your competition. That’s why we have a custom approach to each project, as we know your company is one-of-a-kind. Here are just a few of the many brand insight research studies Drive Research specializes in. 

 

Brand awareness

Brand Awareness

Conducting brand awareness surveys with Drive Research ensures expert survey design, programming, fieldwork, and analysis.

Our full-service surveys deliver high-quality data, offering valuable insights into brand perception and equity. 

Our team of researchers craft precise questions and target the right respondents, enhancing data reliability. Leveraging our expertise allows for data-driven decisions, optimizing your brand strategy and marketing goals effectively.

 

Brand Loyalty

Brand Loyalty

Conducting customer loyalty surveys with Drive Research provides expert survey design, programming, fieldwork, and analysis. Our full-service approach ensures high-quality data, revealing valuable insights into customer loyalty and satisfaction.

Understanding these metrics helps you identify strengths and areas for improvement, enhancing customer retention strategies. 

 

 

Brand perception 

Brand Perception

Measuring brand perception is a great way to make sure your brand has the best possible customer experience and high retention rates.

In addition to keeping current customers happy, understanding your brand’s perception is helpful for new business development as well.

Whether it be through surveys, focus groups, or in-depth interviews, Drive Research can deliver critical insights that captures a complete perspective on the state of your brand.

 

Brand Equity

Brand Equity

It’s crucial to know what your brand’s strength is compared to competitors since it can predict your brand’s future.

More than just increasing revenue for your brand, working on brand equity can also ensure that you are building brand loyalty. By providing a better experience for customers, they’ll want to come back and purchase again.

That’s why brand equity may be one of the most important aspects to pay attention to and get right.

 


Conduct custom market research for unique and valuable brand insights

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See Why Businesses Love Drive Research

The portfolio of clients at our online survey agency includes various types of B2B and B2C organizations across the world. We bring a level of importance to your project that we would bring to our own business. It is important to our team to manage both client and respondent expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.