Buyer data from nearly 4,000 cannabis consumers to help distributors, dispensaries, and agencies gain a competitive edge and drive more sales.
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With more states legalizing cannabis for medical and recreational use, dispensaries and cannabis brands continue to search for consumer insights to help differentiate themselves.
The Cannabis Consumer Report by Drive Research provides you with unparalleled insights into the perceptions, preferences, and buying behaviors of cannabis consumers, giving dispensaries a unique edge when it comes to product development, marketing, and sales.
48% of cannabis consumers use cannabis every day
Cannabis users are over 3X more likely to smoke cannabis than consume edibles
Price and quality matter most when choosing a cannabis dispensary
Cannabis users believe the plant positively impacts their happiness (79%)
78% of cannabis consumers report cannabis positively impacting their overall mental health
56% of cannabis users would quit or not apply to jobs that required regular drug testing
Consumer insights are critical for understanding the needs and preferences of your target audience and can help you make informed decisions about your cannabis business or clients. Here are a few ways you can use the Cannabis Consumer Report to improve your business:
With more states legalizing cannabis for medical and recreational use, the cannabis industry is becoming increasingly crowded. By understanding the specific needs and preferences of consumers, brands can differentiate themselves to build a loyal customer base and remain profitable.
Our cannabis shopper insights will help you understand what price points your customers are willing to pay for cannabis to better maximize profitability. Also, see how cost plays a role in consumers’ choice of dispensary and cannabis usage.
The Cannabis Consumer Report helps businesses understand their target audience better by providing insights into their usage, preferences, and habits. This information can help you tailor your advertising message and tactics to better resonate with cannabis shoppers, resulting in a more effective advertising campaign.
We provide insights into the specific types of products your customers are interested in to help cultivators, brands, and dispensaries develop new products or refine existing ones. This includes consumer preferences for preferred strains and consumption formats (e.g., smoking, edibles, drinks), and more.
