Loran Crosby Research Manager from Drive Research

Loran Crosby

Research Manager

Loran is a Research Manager on our Drive Research Team. Loran brings over 20 years of experience to our staff, his background stretches across a wide array of research experiences and business intelligence and analytical roles over the course of his career.  In addition to his roles in the research space, Loran has spent significant time in both the marketing and media arenas helping clients work through various marketing initiatives and strategies to enhance business performance.  

Loran leverages his background in business intelligence and marketing strategy to advise clients on topics including brand positioning, brand awareness, customer insights, competitive intelligence, and organizational leadership. Loran's pursuit of data trends and measures are key facets to help every business regardless of size to leverage data in a constructive and meaningful manner to drive their business forward in a positive direction.

Outside of the office, Loran focuses his time with his family, dedicating his time on many local sports and community functions, as well as sitting as a trustee on various local community foundations and organizations.   His down time is spent enjoying the outdoors and traveling with his family.