At Drive Research, our competitive intelligence services are designed to give your business a decisive edge in the market. We harness proven insights and metrics to help you outpace the competition.
Our approach involves a comprehensive analysis of customer perspectives, competitive landscapes, and industry trends. By employing a range of research methods, we gather reliable data that transforms into actionable insights for informed decision-making.
With decades of combined experience in market research, including competitive intelligence, our team has partnered with diverse B2B and B2C organizations. We excel in collecting high-quality data, conducting thorough analyses, and delivering key insights to enhance your business strategies.
The best competitive intelligence research projects involve various types of market research to help businesses understand their competitors and make strategic decisions. Here are a few of the many market research services Drive Research offers.
Collect feedback from customers to understand their perceptions of competitors and identify potential gaps in the market.
Evaluate the overall market environment, including trends, growth drivers, and economic factors that affect competition.
We provide in-person or online focus group recruitment, hosting, moderating, and reporting.
Gather detailed information about competitors’ business models, products, strategies, and market positioning.
Receive a proposal of the project’s cost and workplan based on your unique needs.
Meet your dedicated project team and get aligned on objectives, expectations, and timelines to ensure a mutual understanding of goals.
Whether it be survey questions or a focus group moderator’s guide, we create custom questions to answer your most pressing business challenges.
We execute the data collection process and analyze the data to uncover insights related to research objectives.
Our team presents the research findings and provides strategic recommendations to guide decision-making.
Success for your competitive intelligence project should always be based on your goals, objectives, and metrics you want to measure. That’s why we take the time to come up with a custom strategy built around what your company needs instead of using a pre-defined or cookie-cutter approach.
When it comes to competitive intelligence projects, we utilize quantitative and qualitative methodologies to dig deep into finding where your business can improve among the competition. We cover everything from creating a custom plan for the project, execution, in-depth data analysis, and full reporting that walks through the findings of your project in a way that’s digestible and actionable for your organization.
After completing the data collection and analysis steps of your competitive assessment, you’ll receive more than a simple export of data and numbers.
Drive Research offers various reporting packages from topline written summaries, to comprehensive presentations, for competitive analysis. Our reports include options like detailed question-by-question analysis, key takeaways, executive summaries, data visualizations, and industry benchmarking comparisons.
You will walk away with actionable, competitive recommendations that can accelerate business strategy and prepare your organization to make decisions.
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