Our competitive intelligence services help empower your business with proven insights and metrics to gain a competitive advantage in your market.
The Drive Research approach includes gathering research-backed perspectives of customers, observing peers and industry-related companies, and measuring against direct competitors. We collect reliable data using a number of different methods and transfer it into actionable insights that you can use for better business decisions.
Better yet, our market research company has 80+ years of combined experience executing market research projects, including competitive intelligence.
Our team has worked with a variety of B2B and B2C organizations to collect high-quality data, conduct critical analysis, and report key measures in order to improve their business decision-making process.
Leading Brands Trust Drive Research
Full-Service Competitive Intelligence Capabilities
When it comes to competitive intelligence projects, we utilize quantitative and qualitative methodologies to dig deep into finding where your business can improve among the competition. We cover everything from creating a custom plan for the project, execution, in-depth data analysis, and full reporting that walks through the findings of your project in a way that’s digestible and actionable for your organization.
That’s part of how we at Drive Research stand apart. We approach competitive projects proactively and have processes for the entire journey, bringing our experience in market research every step along the way.
Let’s dive into more ways how our competitive intelligence service will keep your company up to date.
Creating A Custom Strategy and Metrics For Your Brand
Success for your competitive intelligence project should always be based on your goals, objectives, and metrics you want to measure. That’s why we take the time to come up with a custom strategy built around what your company needs instead of using a pre-defined or cookie-cutter approach.
Some key things to think about when running a competitive intelligence project are:
- What are competitors' numbers and metrics of success like?
- What do potential customers want to see?
- What do potential investors want to see?
- Who do suppliers want to work with?
These are some example questions that can get you thinking about the type of data collection that goes into competitive intelligence for your company.
We’ll work with you to write custom questions that work for your strategy and design a study to meet the objectives your organization has for competitive intelligence.
Collecting High-Quality Data & Insights
Once your strategy and goals are aligned for the project, we’ll work on data collection methods that match.
Data collection can be the difference between a successful outcome and a mediocre project, which is why we put so much care into designing our project strategies and tactics and matching them with the proper research methods.
Old market research methods might include pulling manual data from pre-existing, general industry reports, or general category surveys, but that doesn’t lead to high-quality insights.
At Drive Research, we use a variety of primary data collection methods such as online surveys and focus groups that match business and project goals in order to get the highest data and outcome quality possible.
We use data cleaning methods during and after our fieldwork and collection processes to filter out low-quality responses that affect the overall data and results.
In-Depth Competitive Data Analysis
After completing the data collection and analysis steps of your competitive assessment, you’ll receive more than a simple export of data and numbers.
Drive Research offers various reporting packages from topline written summaries, to comprehensive presentations, for competitive analysis. Our reports include options like detailed question-by-question analysis, key takeaways, executive summaries, data visualizations, and industry benchmarking comparisons.
You will walk away with actionable, competitive recommendations that can accelerate business strategy and prepare your organization to make decisions.
Conduct competitive intelligence projects with our market research company and get quality, actionable data.
Request a Quote
See Why Businesses Love Drive Research
We bring a level of customization, professionalism, and care to your competitive intelligence project that we bring to our own business. It’s how we’ve earned the trust of a number of clients over the years, and a nearly perfect 5-star Google rating. It’s how we’ve earned a perfect 5-star Google rating.
Contact Our Competitive Intelligence Company
At Drive, we’ll create a customized project that is engaging, unbiased, thorough, and reliable. We work best with clients who look to collaborate and have the competitive intelligence process managed for them, all while leveraging our expertise.
Contact us today to get a free quote or to get started on your project with us.
Frequently Asked Questions About Competitive Intelligence Market Research
What is an example of competitive intelligence in manufacturing?
A manufacturer may want to look into competitive intelligence with regard to what their competitors or peers are doing in terms of investments in innovation and technology, training and development resources, and supplier and distributor strategy.
Conducting research among customers and prospects can allow insight into what competitors are currently doing to win business, or the changes and investments made in the short term to communicate value to the market.
At the same time, observational research into what competitors are doing or announcing publically can help summarize where they are finding success or planning for changes in their business.
How do companies use competitive intelligence?
It helps businesses understand how competitors fit into the broader picture of their market, how to compare their long-term or short-term goals, and how to plan for other things like investments and changes to operations. Competitive intelligence companies don't just provide data, they also help influence future company decisions.