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Our approach to executing a market research study is both thorough and tailored to your specific needs. Here’s a step-by-step overview of our typical process:

1. Fast Quote: We start by providing a detailed proposal outlining the project’s cost and workplan based on your unique requirements. This ensures transparency and alignment from the outset.
2. Project Kickoff: We hold a kickoff meeting to establish a mutual understanding of your goals, expectations, and timelines, ensuring that everyone is on the same page.
3. Design the Research Tool: Our team develops custom research tools—whether survey questions or a moderator’s guide—to address your most pressing business challenges effectively.
4. Collect & Analyze Data: We carry out the data collection process and analyze the results to uncover insights related to your research objectives. Depending on the study type, you may have access to a live client reporting link to monitor real-time responses.
5. Data Cleaning: We conduct rigorous quality checks at various stages to ensure the accuracy and integrity of the data. This includes removing any fraudulent or junk responses, adhering to stringent data privacy, security, and fraud prevention protocols.
6. Findings & Recommendations: Finally, our team presents the research findings and delivers strategic recommendations to support your decision-making process, ensuring you have clear, actionable insights to guide your next steps.

Project timelines can vary significantly depending on the scope and complexity of the research.

From our experience conducting various types of market research, here are the average timelines you can expect: 

• 2-3 days: Projects with limited scopes such as a customer survey that only requires data collection
• 6-8 weeks: Full-service studies that include survey design, programming, fieldwork, data cleaning, and analysis and reporting
• 8-12 weeks: Projects such as advanced analytics, multi-component, or international studies

With that being said, we can provide options for expediting or rushing research if needed.

At Drive Research, we prioritize data accuracy and reliability with a comprehensive quality control process. We have a zero-tolerance policy for poor responses, replacing any that fall short at no additional cost to you. Our industry-leading quality checks include re-captcha integration to prevent automated responses, red herring questions to detect inattentive answers, reviews for duplicate IP addresses, completion times, straightlining, and more. Learn more about our protocols for quality control and fraud prevention.

We believe effective communication and project management are essential for the success of any market research project. That’s why we assign a dedicated project manager and research team to all of our accounts to handle communications, provide updates, address any questions or concerns, and ensure that the project stays on track. Your dedicated project manager can be reached by most forms of communication, such as video conference, phone, text, and email to facilitate smooth and efficient communication throughout the duration of the project.

When evaluating market research companies, it’s easy to think that all firms offer similar services with the same claims surrounding experience and data quality. However, what sets us apart at Drive Research is the additional value we provide beyond the standard market research process.

• Actionable Insights: We offer clear, strategic recommendations based on your data, helping you understand exactly what actions to take.
• Custom Data Visualizations: We create engaging and informative content deliverables such as infographics, animated graphics, social media visuals, and white papers to help you effectively communicate your findings.
• Ongoing Support: Our partnership extends beyond the final report. We are available for follow-up conversations and consulting to ensure you fully leverage the insights and make informed decisions.

By combining these elements with our commitment to high-quality data and overall professionalism, we aim to be a valuable partner in your decision-making process.