Content Marketing Research
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Understanding the ROI of Market Research for Advertising
Posted at: 1/27/2021 2:19 PM
One of the most common questions about market research is about the value and return on investment (ROI) for advertising. Many brands and companies want to know... What am I going to get? What value does market research bring to my advertising and marketing strategies? Is market research for advertising worth the cost? Is it worth the investment? Do I need market research for a successful marketing campaign? These are all asked (or at least thought about) by prospective users or buyers
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3 Ways to Use Research to Improve Your Marketing Creative
Posted at: 7/23/2020 12:30 PM
If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing
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Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers
Posted at: 4/4/2020 12:30 PM
A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound
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How Digital Marketing Research Will Change Your Advertising Strategy for Good
Posted at: 3/12/2020 12:30 PM
It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing
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6 Tips To Improve Your Content Marketing Strategy
Posted at: 7/2/2019 8:46 PM
Customers are becoming experts at identifying paid advertisements and instinctively diverting their attention elsewhere. Customers do not want to be sold to. Instead, when they are ready to buy, they do their own research on their path to purchase. Think about the way you shop. Do you scroll past ads or stop to review? Personally, I hover my mouse over the 'Skip Ad' button on YouTube before I even have a chance to consume the ad. As a business, how do you overcome this client or customer evolu
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3 Data-Driven Tips for Choosing Blog Topics
Posted at: 6/6/2019 3:16 PM
Content marketing is important. I know, I know this is not the first time you have heard this. You are likely part of the 91% of B2B marketers using content marketing to reach customers or the 86% of B2C marketers who think content marketing is a key strategy. If you are not developing regular content such as blog posts, whitepapers, and reports – what are you waiting for? What is stopping you from getting started? What is stopping you from remaining consistent? “I don’t know what to write abo
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4 Examples of Content Marketing Research in Action | Market Research Video
Posted at: 6/5/2019 3:07 PM
Content is king. We know this and we live this at Drive Research (no, really...we publish new blog posts everyday). While the makeup of content marketing comes in various forms such as blog posts, whitepapers, reports, and so on there is one approach not many companies take. Content marketing research takes your content and marketing strategy to the next level. According to a study by Buzzsumo and Mantis Research, 9 out of 10 companies who do original research found it to be successful. 56% of
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Case Study: Content Marketing Research for Financial Institution
Posted at: 5/23/2019 1:47 PM
Now more than ever, it is important for any organization to have a content market strategy surrounding the creation of consistent, valuable content for target audiences. Over time, content marketing has transformed the way brands are doing business. While the importance and effectiveness of content marketing are clear, there are several challenges associated with content creation. This could be a lack of resources, unrealistic expectations, or maintaining consistent publishing schedules. In 20
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How Market Research Can Help Your Digital Marketing Strategy
Posted at: 1/23/2019 3:39 PM
Market research goes hand-in-hand with digital marketing. Some of the best digital marketing and marketing strategy is based on sound market research. Conducting market research as a first step prior to a new campaign or prior to a new year of marketing strategies, pays huge dividends. There are reasons why many organizations plan and budget for market research prior to launching a new digital marketing strategy. Refining a campaign after it has started means you are already willing to accept w
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Examples of Research-Driven Content Marketing and Strategy
Posted at: 1/18/2019 3:15 PM
Last week, I presented "Using Market Research to Drive Content Marketing" at a lunch and learn for a local advertising agency here in Syracuse. The topic of the presentation was to help the staff understand creative ways and new strategic ways to think about how market research can be used to fuel content marketing and content strategies for clients. Traditional market research is often viewed as stodgy, internal, and confidential. The results are often used to drive internal decisions, measur
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The What, How, and Why of Research-Based Content?
Posted at: 1/11/2019 9:58 PM
When one thinks of market research, they most likely think about more traditional market research projects. This might involve studies to: Examine customer satisfaction (CSAT) Explore KPIs such as awareness, image, and perception Discover the "why" behind specific customer behavior Understand new product development Market research was always thought of as anonymous, confidential, and proprietary. "Don't share the results." "Make sure the data says in-house." In the past, these were comm
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3 Ways to Use Surveys to Improve the ROI of Marketing
Posted at: 1/4/2019 9:06 PM
Surveys are an excellent way to help a business understand return on investment (ROI). Whether it is marketing, advertising, or even market research, the value lies with the return. Organizations certainly have a budget but if the ROI is 2X or 3X advertising spend, spend can often increase. However, it's tricky to truly understand the ROI of all of your marketing efforts. Nowadays with digital marketing it's fairly easy to track impressions and clicks. Tying back this data through Google Analyt