Maintaining existing customer relationships is one of the best things a business can do. New customers can be expensive and it can be difficult to estimate exactly what it takes to get a new one.
A customer loyalty survey is an excellent way of measuring anticipated retention. It can help you better understand your customers' needs and gauge their overall attitude toward your business.
Drive Research is an expert in the design, administration, and reporting of all types of customer satisfaction surveys including customer loyalty surveys. We can help find what attributes are most strongly related to your customer’s loyalty and satisfaction.
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Why Full-Service Customer Loyalty Surveys Are Better
Drive Research is a big believer in centering your business around customers by using feedback to guide strategy and decision-making. When it comes to your existing customers, nothing is more genuine, actionable, or beneficial than understanding your relationship with them. That’s why working with a full-service customer loyalty survey company is best. Here’s how our service is different.
End-to-end project management
Collecting quality and accurate customer feedback requires more than a DIY survey platform. Drive Research offers a full-service market research experience so you can focus on other aspects of your business.
A customer loyalty study with Drive Research includes:
- Dedicated project management team
- Best practice survey language
- Data quality programming and cleaning
- Managed email survey invitations and reminders
- Client portal with access to real-time survey responses
- Recommendations for how to use the data for business strategy
Custom written surveys
Other customer loyalty survey companies use the same template of questions for every project. In doing so, many fail to ask the right questions in the right context that accurately pinpoint priority areas to improve customer retention.
Whereas, Drive Research uniquely writes and programs every questionnaire, while still measuring recommended customer loyalty metrics such as NPS, CSAT, competitor benchmarks, and more.
Higher response rates
Each customer loyalty study includes Drive Research sending your customers an email with best-practice language, inviting them to complete the survey.
Additionally, we will send reminder emails to those who have not completed the survey (rather than a blanket email to the entire customer list).
This email cadence, combined with engaging question types and third-party confidentiality, results in higher response rates than if sent through other DIY survey platforms.
We act as customer survey consultants
When the fieldwork is complete and all of the data has been collected, the job for customer loyalty survey companies is just beginning.
The interpretation and insights provided by our team go far beyond just percentages and statistics. Drive Research provides context, comparisons, and interpretations of the data.
Our consumer loyalty survey company provides both detailed and easy-to-understand data visualizations and recommendations. This helps your organization quickly take action with the results.
Survey your existing customers with the help of a third party and earn actionable feedback
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See Why Businesses Love Drive Research For Customer Loyalty Surveys
The portfolio of clients at our consumer loyalty survey company includes various types of B2B and B2C organizations across the world. We bring a level of importance to your project that we would bring to our own business. It’s how we’ve earned a nearly perfect 5-star Google rating from both clients and survey respondents.
Frequently Asked Questions About Customer Loyalty Surveys
What is a customer loyalty survey?
A customer loyalty survey is used to measure how your current customers feel about your business overall and the experience they’ve had interacting with your business.
Why do companies do customer loyalty surveys?
Companies conduct customer loyalty surveys to gather feedback and insights from their customers, which helps them gauge customer satisfaction, identify areas for improvement, and measure brand loyalty. The surveys also provide valuable data for businesses to make informed decisions and develop strategies that enhance customer experiences and retain their loyalty.
Which survey can be used to determine the levels of customer loyalty?
Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) are commonly used metrics to measure customer loyalty. A market research firm with experience in this space can offer other ideas for metrics relevant to your organization or industry.