Customer Satisfaction
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Survey Writing 101: Basic Tips to Assist With a Customer Survey
Posted at: 3/26/2017 8:01 PM
Customer surveys can provide your organization with a wealth of customer data and insight. They are also one of, if not the most affordable types of market research projects to pursue. Online surveys offer a quick turnaround. If structured and designed well, they can also offer high quality feedback. However, if your online survey is designed poorly, it will warrant poor results. Here is your comprehensive guide to small business market research. What problems can a poorly written survey cause
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What is a CSAT Study? | Customer Satisfaction Survey Company Syracuse
Posted at: 3/11/2017 8:13 PM
A customer satisfaction (CSAT) study is probably the most well-known type of market research study. It's a formal way of simply asking customers for feedback. Customer satisfaction survey companies conduct studies for a variety of different industries and the process is largely the same for each. The basic questions in a survey can relate to a number of different companies, brands, products or services. One of the most common customer surveys is the ISO 9001 customer satisfaction survey. In ord
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The Messy Roommate Bias and How It May Be Impacting Your Customer Feedback
Posted at: 3/7/2017 7:56 PM
One of the more common reasons for a company choosing against any type of market research or voice of customer (VoC) is the work is already completed in-house. We'll hear about organizations using sales representatives or customer service representatives to collect this feedback directly from customers. In many industries like manufacturing, these sales representatives have decades worth of history with their customers. As a result, this strong bond and relationship has helped them sell more but
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ISO 9001 Customer Satisfaction Survey Questions | 9 Suggestions
Posted at: 1/21/2017 3:00 PM
Although customer satisfaction and performance evaluation are required as part of your ISO 9001 compliance, much more value can be gained for manufacturers by thinking more strategically about this mandatory market research. Although the ISO customer satisfaction survey must be designed to determine how well you perform, understand unmet needs, generate ideas for improvement, and identify new opportunities, several other strategic opportunities exist. Opportunities that should be taken advantage
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5 Must-Have Questions in Your Customer Satisfaction Survey
Posted at: 12/2/2016 8:44 PM
A customer satisfaction survey is one of the most basic types of market research studies a business can implement. As a result, it is also one of the most common types of surveys. The concept is simple, you as a business want to understand how you are performing by scaling your customers' satisfaction. However, it is easy to overlook some critical questions that could prove useful to your business. So before you field your study, here are 5 key questions to ask in a customer satisfaction survey
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3 Actionable Ways to Use Customer Satisfaction Data | Central New York
Posted at: 9/1/2016 7:11 PM
Market research and customer satisfaction data goes far beyond the numbers. Numbers are simply the vehicles that drive change, improvements, and new strategies for your customers. If your business is using only numbers to compare and trend performance for the sake of comparing and trending performance, you are under-utilizing the data. Those customer satisfaction companies that leave you with the data as the end deliverable, are in fact, not delivering for you. A true market research company pa
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3 Considerations for Your Customer Satisfaction Survey | Market Research
Posted at: 8/31/2016 7:08 PM
Customer satisfaction surveys are one of the most common and also the most valuable forms of market research for a business. No one can argue understanding customers and keeping them happy is the key to success. Although this is a fact, many companies don’t truly understand the level of satisfaction customers have with their business. So if a new competitor were to enter the market, if your business makes significant operational changes, or you decide to adjust the cost of your price or service,
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2 Market Research Options for Small Businesses on a Budget
Posted at: 8/29/2016 7:03 PM
Market research does not always have to be terribly expensive for your small business. If you work with an experienced and strategic market research firm, you will always feel like you received value from the project no matter what was spent. Strong market research firms go beyond the data for you. Too many market research companies are data-heavy and insight light. This means they spend too much time trying to impress you with tables and the number of pages in your final report, and not enough
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Customer Satisfaction Survey Firm | NY
Posted at: 6/15/2016 5:44 PM
One of my favorite business magazines to read through every month is Inc. The Magazine for Growing Companies. The cover article on a former edition was titled 29 Skills Every Founder Needs to Master. The article breaks down these 29 skills into mini case summaries and stories written by founders of various organizations, each covering a different topic. One that particularly caught my attention and was relevant to market research was Number 18 titled "How to Humble Yourself to Customers" via