The Super Bowl is more than just a football game—it’s a cultural event that brings together millions of viewers for an evening of sports, entertainment, and advertising. From viewership trends to fan opinions, we analyzed key Super Bowl statistics using results from a recent survey we conducted with 1,000 U.S. respondents. Here’s what we found.
Top Super Bowl 2025 Statistics:
Keep reading to discover more statistics about the big game.
The Super Bowl consistently ranks as one of the most-watched television events in the United States. According to Nielsen, last year’s Super Bowl drew an estimated 115.1 million viewers, making it the most-watched broadcast of the year. In comparison, the 2020 Super Bowl saw 99.9 million viewers, showing a strong upward trend in audience engagement.
However, not everyone tunes in.
According to our survey, for those skipping watching the Big Game, here’s why:
According to our survey, 39% of respondents are rooting for the Philadelphia Eagles to win, but only 30% believe they actually will.
Meanwhile, 29% of respondents expressed a desire for the Kansas City Chiefs to win the big game, while a larger portion, 44%, believe that the Chiefs will indeed secure the historic Super Bowl three-peat.
This indicates that even among those who may not personally support the Chiefs, there is a prevailing expectation of their success in the championship game. And Vegas agrees.
The Kansas City Chiefs are the favorites to win the Super Bowl at -120 odds as they look to win their third consecutive Super Bowl.
Notably, 14% remain unsure, and 19% have no interest in the outcome.
Despite this year’s game being a repeat matchup from Super Bowl ‘23, 58% of people are excited to watch this year’s game. This enthusiasm suggests that fans are still eager to see how the rematch unfolds, with many anticipating a different outcome, standout performances, or new strategies from both teams.
Additionally, the Super Bowl experience extends beyond just the game itself—commercials, halftime performances, and social gatherings all contribute to the overall excitement surrounding the event.
For many NFL fans, the role of referees is one of the most contentious aspects of the game. Every season, debates rage over missed calls, controversial penalties, and whether certain teams get preferential treatment. Our latest survey results confirm how divided fans are on the issue.
Our survey revealed, 93% of respondents believe referees favor certain teams, fueling long-standing conspiracy theories about officiating bias.
Additionally, 9% of people are skipping the Super Bowl entirely because they believe the game is rigged. For these fans, frustration with officiating has gone beyond simple annoyance—it’s enough to turn them away from the biggest sporting event of the year.
Whether this skepticism stems from controversial moments in past games, high-profile no-calls, or just general distrust in the league, it highlights a growing challenge for the NFL: maintaining faith in the fairness of the game.
Every year, Super Bowl Sunday brings excitement, parties, and plenty of late-night celebrations. But for many, the thrill of the game is followed by a harsh reality: waking up early for work Monday. It’s no surprise that a significant number of fans wish for a day to recover.
Our survey found that 77% of people believe Super Bowl Monday should be a national holiday, arguing that the game’s cultural significance—and the inevitable fatigue the next day—warrants an official day off.
An alternative idea has also gained traction: moving the Super Bowl to the Monday following President’s Day to create a built-in long weekend. This proposal sees even stronger support, with 88% of respondents in favor.
And fans may soon have their way. According to LA Times, Roger Goodell raised the possibility of eventually adding an 18th regular-season game and going down to two preseason games.
The data reveals that while opinions vary, one thing is clear—many fans struggle with the post-Super Bowl slump. Whether through a new holiday or a scheduling shift, it’s clear that football’s biggest night has a lasting impact long after the final whistle.
Figures in this blog post are drawn from an online survey conducted by Drive Research to better understand people’s expectations and sentiment for the 2025 Super Bowl. With a probabilistic sample, a total of 1,000 responses at the 95% confidence level offers a 3% margin of error. If the survey were conducted with another random pool of respondents, the results would yield within +3% or -3% of the stated totals in the reports.
Drive Research is a national market research company specializing in custom-built, quantitative and qualitative methodologies. Our market research firm takes pride in making organizations more successful by extracting insights from the data we collect to accelerate business strategy. To learn more about our suite of services, contact Drive Research today.
