As a national education research company, we at Drive Research have experience deploying strategic market research methodologies (including qualitative and quantitative market research) to meet the demands and pressures educators are facing today.
Giving students to feel safe and well-educated is your priority. Providing dedicated K-12 education market research services to make that happen, is our guarantee.
We primarily help educational institutions collect the data necessary to understand student needs, preferences, and learning trends, enabling them to make informed decisions about curriculum development, resource allocation, and overall educational strategies
Trusted By Educational Institutions and Learning Development Brands
Our K-12 Market Custom Research Services
Navigating through the K-12 education field presents itself with unique challenges and opportunities, unlike any other industry. The feedback gathered from education market research allows schools to improve curriculum and programs to meet the needs of their students.
We often start projects by finding out exactly what you need with an audit, so we can collect all the data possible. We custom tailor all of our projects to your specific needs in the education market
Here are just a few of the many education market research options we offer.
Voice of Student (VoS) Surveys
Implementing a dedicated Voice of Student (VoS) program is a powerful way to prioritize student wellbeing and enhance their overall experience in the education sector.
By actively seeking and valuing student feedback through education market research, institutions can empower students to voice their opinions, concerns, and suggestions, similar to how customers have a say in other industries.
Allow Drive Research to manage all aspects of online surveys including survey design, programming, fieldwork, data cleaning, and reporting.
Parent and Guardian Surveys
Surveying parents is crucial for schools to understand their expectations, concerns, and feedback, fostering a collaborative and supportive educational community.
Our K-12 education market research company provides end-to-end services, encompassing expert question design, seamless programming, efficient fieldwork, thorough analysis, and insightful reporting.
This comprehensive approach empowers schools to strengthen parent-school partnerships and optimize the learning experience for students.
In-Depth Interviews with Teachers
Conducting in-depth interviews with teachers provides invaluable insights into their perspectives, needs, and challenges, enabling schools to enhance educational strategies.
Our market research company offers comprehensive services, including expert question design, skilled interviewing, efficient recruiting, and insightful reporting.
This process empowers schools to make data-driven decisions, ultimately leading to a more effective and supportive learning environment.
Focus Groups
Discover the true voice of your students, their parents, or past students by conducting focus groups with our education market research company.
Engaging directly with your target audience, our focus groups provide a platform for open discussions on their needs, preferences, and expectations, giving you invaluable insights to tailor your programs, support services, and learning experience for maximum satisfaction and success.
Additionally, Drive Research can oversee focus group hosting, recruitment, moderating, reporting, and more.
Unlock the potential of data-driven decisions that elevate your school to new heights of success
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Our Approach to Education Market Research
At our market research company, we have developed a specialized approach to education market research that is designed to address the unique needs and challenges of educational institutions. Our methodology encompasses comprehensive data collection, rigorous analysis, and actionable insights.
- ✍️ Customized Question Design: We work closely with each educational institution to create tailored surveys and interview questions that align with their specific goals and objectives.
- 📊 Quality Data Collection: Our team excels in survey programming, recruiting, and interview coordination, ensuring a quality and timely data collection process.
- 🔍 Robust Data Analysis: We employ advanced data analysis techniques to derive meaningful insights from the gathered information, identifying trends and opportunities that drive informed decision-making.
- ✅ Actionable Recommendations: Our reports provide actionable recommendations and strategic guidance, empowering educational institutions to implement improvements that have a lasting impact on their teaching methods, curriculum, and overall effectiveness.
- 🤝 Ongoing Support: We offer ongoing support to help schools and institutions implement the suggested changes, continually refining their educational approach based on the latest research findings.
How K-12 Education Market Research Projects Can Help Orgs Reach Their Goals
Improve Classrooms
Market research in K-12 education can lead to tangible classroom improvements by providing insights into students' learning preferences, enabling educators to tailor their teaching methods, adjust curriculum, and select resources that enhance engagement and comprehension.
Help Understand What Teaching Strategies To Use
Through comprehensive market research, K-12 institutions can gain a nuanced understanding of effective teaching strategies that resonate with their specific student demographic, facilitating the adoption of methods that maximize learning outcomes and academic success.
Custom Actionable Data
Market research offers K-12 institutions personalized, data-driven insights tailored to their unique needs, allowing for the development of targeted interventions, specialized programs, and strategic decisions that positively impact both the educational experience and overall student achievement.
Education Market Research Case Study
Objectives
Our education market research company partnered with an organization focused on education development and a major TV network to conduct an educational assessment study on the impact of learning media, specifically tablets, on 4 and 5-year-old children. The objective was to recruit 454 families across five U.S. cities (New York, NY; Phoenix, AZ; Minneapolis, MN; San Francisco, CA; Boston, MA) for an 8-week controlled usage test.
Approach
The study involved two sessions, with families completing identical assessments and surveys before and after the children used tablets for learning. The recruitment process included targeted outreach through Facebook and email lists, resulting in 98% show rates for both sessions. Participants received a $25 incentive after the opening session and an additional $100 after the closing session, along with keeping the tablet used in the study. The strategic follow-up process ensured high participant engagement and completion of the 8-week assessment.
What Clients Say About Our Market Research Company
Education and learning institutions employing market research with Drive Research gain valuable insights into student preferences, behaviors, and needs, allowing them to tailor their academic offerings and support services more effectively. It’s why we’ve earned a near-perfect 5-star Google rating.
Contact Our Education Market Research Company
Unlock the keys to student success with our comprehensive education market research services. Complete the form below. A member from Drive Research will follow up with you shortly.
Real Stories. Real Results.
We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies.