Facility

Our Syracuse Focus Group Facility is Brand New!

Do you need to rent a focus group facility in Syracuse for your qualitative market research needs? Here are all of the details you need on our brand new qualitative research facility in Syracuse and Upstate New York. This includes all of the details to assist you with your focus groups including information about our: (1) location, (2) facility specifications, (3) convenience, (4) cutting-edge technology, (5) access to participants for market research, and (6) support.

6 Key Features of our Focus Group Facility

  • Located in the northern part of the city of Syracuse in Upstate NY
  • Central location to all urban, suburban, and rural areas of Central New York
  • Easy on-and-off access to 2 major highway systems (Route 81 and the NYS Thruway)
  • Free and ample on-site parking for clients and participants
  • Centro bus stop located across the street from the focus group facility
  • 8 minutes to Syracuse Hancock International Airport
  • 7 minutes to the heart of Downtown Syracuse and Armory Square
  • 4 minutes to Destiny USA (the nation's sixth-largest shopping mall)
  • 3 minutes to the SYR Regional Transportation Center (Amtrak)

  • Large focus group room: 29' long by 14' wide
  • Six 5' by 2' tables can be moved to any formation (conference, classroom, horseshoe, etc.)
  • 16' long magnetic whiteboard with a tray to hold posters in the focus group room
  • Smaller and moveable magnetic whiteboard on wheels with a flip-chart paper option
  • A spacious client viewing room which is 14' by 14' with recessed and dimmable lighting
  • Private client beverage refrigerator to chill drinks and snacks
  • Front-row desk height seating for 4 and high-top desks with stool seating for 3
  • Additional space in the room for additional viewers if necessary
  • Multiple power strips and USB phone charging locations throughout the room and facility
  • 4 private offices with adjustable height desks used for interviews or client workstations
  • Kitchenette with microwave and full-size refrigerator

  • 11 hotels located within 1-mile of the focus group facility in Syracuse
  • Hotels include options such as the Comfort Inn, Hampton Inn, Holiday Inn, Best Western, Wyndham, Hilton, and Radisson
  • Popular restaurants nearby include Dinosaur Barbeque, Pastabilities, and Tully's
  • Many quick-service restaurant options located nearby with several open 24-hours a day
  • Downtown Syracuse offers plenty of nightlife including several wine bars and breweries

  • Brand new focus group facility in Upstate NY with state-of-the-art capabilities
  • Free Verizon Fios high-speed internet with 150 Mbps download and upload speeds
  • HuddleCamHD offers crystal clear video with zoom capabilities and picture-in-picture
  • Offsite HD streaming options available through a private link with chat functionality
  • Low profile Shure ceiling array microphone flush-mounted in the focus group room
  • Shure audio uses revolutionary technology with 8 beams to capture 360-degree audio
  • Crutchfield JBL Pro speakers in client viewing room to relay back conversations
  • Airtame HDMI for moderators to easily and wirelessly connect laptops to share content
  • 82" Samsung UHD TV in the focus group room

  • Syracuse has long been known as one of the best test market cities in the United States
  • Demographics of the 3-county metropolitan statistical area (MSA) and 7-county designated market area (DMA) closely mimic the U.S. population as a whole
  • Syracuse demographics are similar to the U.S. in age, household incomes, ethnicities, etc.
  • A popular market for testing products, services, or conducting any type of market research
  • Upstate NY cities including Buffalo, Rochester, and Albany have long benefited from research activity in their regions because of the demographics of each market

  • Support: a full-service market research team to handle any or all needs
  • We are not just a focus group facility, Drive Research is a full-service market research firm
  • A team of dedicated qualitative recruiting staff members to find, screen, and confirm participants
  • A unique and streamlined approach to find your most challenging participants cost-effectively
  • Our qualitative recruitment team applies rigor to produce outstanding show-rates
  • Drive Research offers several focus group moderators for your market research
  • We can manage as much or as little as you need for your focus groups: guide design, recruiting, moderating, transcripts, reporting, etc.

 

Take a Tour of Our Focus Group Facility in Syracuse 

Considering how important your focus group project is, Drive Research understands you want to make a smart and educated choice of your focus group facility.

Making a decision on your choice of a focus group facility just became a lot easier with our video tour! It is the closest thing to exploring our facility in person if you have not been to our location in Upstate New York.