Focus Groups
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5 Steps to Running a Focus Group
Posted at: 10/17/2024 12:30 PM
A tried and true research methodology, there’s a reason why focus groups have remained popular over the years. The first reported focus groups were used by the U.S. government to study how military propaganda films impacted Americans during World War II. Focus groups gather insights that would otherwise go undiscovered in other research techniques. These insights can be very valuable for organizations in understanding feedback and making decisions. Understanding Focus Groups Focus groups
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60 Example Focus Group Questions for Better Participant Feedback
Posted at: 7/15/2024 3:05 PM
Asking the right questions during a focus group plays a critical role in receiving actionable feedback. Questions should be designed to foster conversation among participants, leading them to think critically about the topic at hand and to share ideas. As a result, the feedback an organization obtains from focus groups becomes invaluable to its business strategy. The more detailed the feedback, the better the results. In this post, we'll share over 60 example focus group questions to enhanc
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Conducting Online Focus Groups in 7 Steps (+ How To Recruit)
Posted at: 7/11/2024 6:11 PM
With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 really pushed this methodology into overdrive. It is no surprise to us that this online methodology has taken the market research industry by storm in recent years and wil
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Conduct Gen Z Focus Groups With These 7 Steps
Posted at: 1/10/2024 1:30 PM
In the fast-paced world of consumerism, understanding the preferences and behaviors of the younger generation is vital for brands seeking to stay relevant. As we dive into the nuances of Generation Z, it becomes more necessary to gather their feedback and learn more about their wants, needs, preferences, and other buying characteristics. One valuable methodology to accomplish this is Gen Z focus groups. In this blog post, our focus group company explores who Generation Z is, delves into the
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Restaurant Focus Groups: Your Recipe for Success
Posted at: 10/6/2023 12:30 PM
In the ever-evolving landscape of the culinary world, understanding the preferences of your customers is incredibly important. Enter: Restaurant focus groups. These curated groups of diners offer a direct line into the minds (and palates) of your target audience, providing insights that can transform your eatery into a dining destination of choice. In this blog post, our restaurant market research company explores focus groups: what they are, their value in the restaurant industry, and exam
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5 Must-Have Features of an Observation Room for Focus Groups
Posted at: 6/12/2023 12:57 PM
If you are conducting qualitative market research that involves an observation room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is best for you? What focus group facility will best accommodate your specific observational needs? Here are 5 things to consider when you are evaluating your options. Some are more basic than others but all provide value-adds in your choice of facility for your marke
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4 Focus Group Alternatives in Market Research
Posted at: 5/18/2023 12:30 PM
Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid
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How Much Does a Focus Group Cost?
Posted at: 4/28/2023 12:30 PM
How much does a focus group cost with the help of a third party? The cost of a focus group depends on several factors, but as a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. Factors that impact the cost of focus groups include: Number of participants Number of focus groups Length of the focus
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How to Recruit for Focus Groups in 5 Steps
Posted at: 4/21/2023 12:30 PM
The process to recruit for focus groups is similar to many other types of qualitative market research. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research describes exploratory methodologies that explore the mindsets, perceptions, and decision-making processes of participants. However, these projects are only as good as the people you find to participate in them. In this blog post, our market research recruitment agency detail
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11 Virtual Focus Group Best Practices
Posted at: 3/19/2023 12:30 PM
With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting virtual focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our focus group company shares insider tips and
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![What is Group Effect? [Examples & How to Avoid It]](/media/5223/man-talking-in-a-focus-group.png)
What is Group Effect? [Examples & How to Prevent It]
Posted at: 3/4/2023 1:30 PM
It's important to be aware of group effect when performing market research. This bias can negatively impact a person's answers when taking part in qualitative research studies. Keep reading to learn more about the group effect, including what it is and how to prevent it from occurring when conducting focus group studies for market research. What is Group Effect? Group effect is a type of bias that primarily affects focus groups. It is also referred to as group bias. It can occur during
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What are Text Focus Groups? (& Why They're Beneficial)
Posted at: 9/29/2022 12:30 PM
Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell