Focus Groups
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What is a Moderator's Guide? | Focus Groups Upstate NY
Posted at: 11/16/2016 7:11 PM
What is a moderator's guide in market research? A moderator's guide is a document used by a focus group moderator or interviewer to help standardize and add structure to the focus group or interview by asking a series a sequenced questions which are pre-written before the fieldwork. A moderator's guide is a useful tool to ensure the discussion stays on track and that all objectives are addressed for your client. The term moderator is used synonymous with interviewer for in-depth interviews (IDIs
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How Do Focus Groups Work? | Focus Group Moderator Syracuse NY
Posted at: 8/13/2016 6:00 PM
Focus groups are a form of qualitative market research aimed at exploring thoughts and perceptions of a group of participants. Focus groups can range in size from 4 to 12. Once you have more than 10 to 12 participants, it is difficult to obtain feedback from all respondents. An easy calculation for this is dividing the number of minutes your focus group lasts by the number of participants. For example, let's say your focus group lasts 120 minutes and has 12 participants. Speaking time per parti
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Focus Group Company | Syracuse, NY
Posted at: 6/13/2016 5:25 PM
A focus group is a form of qualitative research in which a moderator guides a general group discussion with 4 to 12 people on specific topics to generate conversation and obtain feedback. Focus groups in market research can range from new product concept testing, to advertising testing, to employee feedback groups, to a variety of other topics. Focus groups typically last anywhere from 60 minutes to 2 hours. Participants of the focus group are typically pre-recruited through online surveys or t