At Drive Research, we understand the value of in-depth customer insights in driving business success. Our experienced qualitative recruiters, moderators, and state-of-the-art facility ensure that your focus groups, whether they be in-person or online, are conducted professionally and efficiently, resulting in high-quality feedback that you can act on.
Start by requesting a quote from our focus group company. We’ll quickly provide an estimate of the project’s cost and workplan based on your unique goals. Once we receive sign off, you will be introduced to your dedicated project team. They will schedule a kickoff meeting where both parties discuss project details, timelines, and responsibilities.
Drive Research follows an extensive process to source, screen, and schedule focus group participants. This includes pre-screening participants through an online survey and re-screening them by phone. Qualified participants receive a confirmation email asking them to reply back “yes” and a calendar invitation. Lastly, all confirmed participants receive reminder phone calls and texts the days leading up to the focus group.
Our focus group company works with you to tailor our services to your specific needs and objectives. Whether it be hosting an in-person study at our Syracuse focus group facility or managing an online focus group, we can help. Our focus group services also include moderating, reporting key themes and takeaways, and offering expert, actionable recommendations based on the group discussions.
Our qualitative recruiting services include pre-screening participants online, re-screening them by phone, and sending confirmation emails and texts.
These detailed, mini-touchpoints allow Drive Research to find best-in-class participants who are fully qualified for the focus groups.
It’s how we’ve earned an average show rate of 95%.
Our Upstate New York focus group facility is the perfect space to host in-person focus groups.
It includes features such as a focus group room with tables, whiteboards, and an 82″ TV, a one-way mirror, separate client viewing room with dimmable lighting, offsite HD streaming options through a private link, and more.
Drive Research partners with trained moderators to guide the in-person or remote focus groups.
They follow a pre-written guide of questions to inquire about opinions and thoughts about your product, service, or concept.
The moderator’s guide is custom written by our focus group company based on your unique goals and objectives for the market research.
Focus groups are all about interaction and dialogue. Through these conversations, Drive Research extracts the insights you need.
Our reporting packages include transcripts of the focus group discussions, video and audio recordings, key themes and takeaways, recommendations for how to utilize the feedback, and more.
Unlock the full potential of your research with Drive Research’s state-of-the-art focus group facility in Syracuse. Our dedicated space is designed to foster insightful discussions and deliver high-quality results. With a comfortable, controlled environment and advanced amenities, including private interview rooms and remote access capabilities, we ensure your focus group runs smoothly and effectively.
Focus groups provide rich, qualitative data by facilitating open discussions among participants. This method allows for a deeper understanding of attitudes, perceptions, and motivations that might not be captured through surveys alone.
The group setting fosters spontaneous interaction, which can uncover diverse viewpoints and stimulate new ideas. Participants often build on each other’s responses, leading to a more comprehensive exploration of the research topic.
Focus groups enable immediate feedback on concepts, products, or services, providing quick insights into how they are perceived. This real-time interaction allows for the exploration of initial reactions and the refinement of ideas based on direct input from the target audience.
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