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State of Grocery Shopping

An analysis of 1,000 U.S. grocery shoppers

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Understanding Modern Grocery Shoppers

Unlocking Insights to Drive Customer Loyalty and Strategic Growth in the Grocery Sector

Grocery shopping doesn’t look the same as it used to. Today’s consumers no longer use price as the sole deciding factor for choosing which store to buy from. Convenience, healthy food options, online delivery or pick-up availability, and brand loyalty among many other factors drive a customer’s buying behavior.

After surveying 1,000 consumers across the U.S., Drive Research quickly learned that consumers distinctively have different needs. Based on these results, we created seven shopper profiles that showcase the attributes, motivations, and demographics of varying market segments.

Our hope is that grocery stores can use this information to make data-driven decisions that help establish lasting relationships with their customers.

What’s Included

An analysis of 7 different consumer profiles that showcase the current landscape of grocery shoppers
An overview of purchasing behaviors such as average grocery trip spend, grocery trips per month, and popular days for purchasing groceries
An overview of shopping habits such as typical grocery store locations and methods for carrying groceries
Demographics of varying market segments such as age, gender, HHI, employment status, children in household, and more
Key takeaways to assist in data-driven decision-making
Survey background, methodology, and approach

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