Identify the factors that attract prospective students and retain current ones by collecting feedback right from the source. Having a closer look into their decision-making processes, colleges and universities can refine their marketing strategies, tailor program offerings, and improve campus experiences to better meet student needs.
Another benefit of higher education market research is understanding current and future trends through. This information allows institutions to align their academic programs with market demands. For instance, insights into student interests, industry needs, and competitor offerings can guide curriculum updates. As a result, graduates are equipped with relevant skills and knowledge to excel in the job market.
Market research also provides insights into public perceptions and competitive positioning, allowing institutions to develop more compelling brand messaging. This data-driven approach ensures that marketing efforts resonate with target audiences, enhancing the institution’s reputation and its ability to attract students, faculty, and funding.
As a national higher education research company, Drive Research has experience deploying strategic qualitative and quantitative market research methodologies to meet the demands and pressures facing educators today. Whether you are working in a college or university, Drive Research can work with you to get the answers you need. Here are just a few of the many higher education market research options we offer.
Capture actionable student feedback to prioritize their wellbeing and enhance their educational experience through a dedicated VoS program managed entirely by Drive Research.
Assess the demand, competitive landscape, and strategic alignment for new or updated programs with a feasibility study tailored to your institution’s goals.
Gain insights into key touchpoints, from admissions to campus facilities, by using mystery shoppers to identify areas for improvement and ensure a seamless student journey.
Engage directly with students, parents, or prospective applicants to gather in-depth feedback on their needs and expectations, with end-to-end support from Drive Research.
Uncover the reasons students choose—or don’t choose—your institution, refining recruitment strategies to attract and retain a higher number of applicants.
Understand the long-term impact of your institution by surveying alumni about their experiences, career outcomes, and areas for improvement to strengthen alumni relations.
Determine the optimal price point for tuition by evaluating student willingness to pay, competitor pricing, and perceived value to maximize enrollment without sacrificing revenue.
Gauge how your institution is perceived by prospective students, parents, and the community to optimize messaging and enhance its reputation in a competitive market.
Over the past decade, colleges and universities throughout the U.S. have been seeing declines in enrollment. While this news may be bleak, there are opportunities for colleges and universities to meet their enrollment goals. Continue reading to learn more about market research and other ideas to combat declining college student enrollment.
Allowing students to feel safe and well-educated is your priority. Providing dedicated higher education market research services to make that happen, is ours. Higher education institutions choose to work with Drive Research
From survey design to data reporting, Drive Research manages every step of the market research process. Whether conducting VoS surveys or program feasibility studies, we ensure a seamless experience, providing reliable data you can trust for informed decision-making.
Drive Research understands the unique challenges and opportunities in higher education, from recruitment to retention and program development. Our team specializes in addressing the needs of colleges and universities, delivering actionable insights tailored to your goals.
Our team goes beyond delivering data—we provide clear, practical recommendations based on your institution’s unique challenges and opportunities. Our insights are designed to help you implement effective strategies for student recruitment, retention, program development, and more, ensuring measurable impact and success.
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