In-Home Usage Tests
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How to Conduct a National In-Home Usage Test (IHUT) Project?
Posted at: 4/9/2018 8:17 PM
In-Home Usage Test (IHUT) project can offer a lot of value for a company. IHUTs are often used to test the feasibility, appeal, or potential barriers with a new product in a new market. Products are sent to homes and tested with willing respondents who offer feedback in exchange for trying the new product. Sometimes companies allow the respondent to keep the product as the reward while others have the product shipped back to them. Wondering how an in-home usage test (IHUT) project might work fo
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Your 6 Step Guide to Recruiting for In-Home Interviews in Market Research
Posted at: 10/17/2017 6:30 PM
In-home interviews are an excellent methodology to collect feedback from consumers in their natural environment. One of the common drawbacks of in-person focus groups is the setting is unnatural. Participants are meeting a moderator whom they have never met before. They are sitting around a table with a group of 8 to 12 strangers. There is a creepy one-way mirror with people behind it watching and listening to every word. It all adds up to a less-than-optimal setting to conduct market research.
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How Does an IHUT Project Work? | Market Research Company
Posted at: 2/8/2017 9:19 PM
IHUTs or in-home usage tests are a unique and relevant way to capture in-the-moment feedback from users. These types of projects carry unique benefits because the consumer uses the product in his or her natural setting or environment. When testing products in a focus group room with a one-way mirror, the atmosphere is artificial. One could argue significant bias may impact results as participants may feel pressured by other people in the group, the moderator, etc. For IHUTs the consumer uses th
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