Market Research Analysis
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6 Things to Consider for Your Market Research Infographic
Posted at: 4/12/2017 3:46 PM
Intriguing data and well-polished graphics are two of my favorite things. Joined together in perfect harmony, they create what's called an infographic. Infographics are an effective way to present snippets and key information from the results of a market research study. At our market research company, we strive to provide clients with reports that present data in the most meaningful and impactful way. This succinct and creative way of presenting information makes market research infographics in
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3 Ways You Can Use Market Research as Part of Your Hiring Process
Posted at: 3/2/2017 7:50 PM
Organizations don't often think inward when discussing market research. Naturally, Voice of Customer (VoC), Customer Experience (CX) and market research in general is focused on learning about customers. This type of research naturally gravitates to an outward perspective. How do we obtain more customers? What can we fix with current customers? Are our non-customers aware of our brand? However, much can be gained from using market research principles and processes on internal procedures. One tha
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4 Essentials of a Report Readout in Market Research | Binghamton Market Research
Posted at: 2/17/2017 6:10 PM
Report readouts in market research can be both formal and informal. The formal readouts are presentation-like where the market research team or consultant presents a PowerPoint in front of a larger audience. The more informal readouts are usually set in a conference room where everyone remains seated as the market research company walks through the results. No matter what you call it (readouts, debriefs, presentations, etc.) they are a necessary and beneficial part of any market research study.
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5 Takeaways from the Quirk's Corporate Researcher Report | Drive Research
Posted at: 1/2/2017 7:30 PM
One of the better issues Quirk's releases on a yearly basis is their Corporate Researcher Report which highlights key takeaways from the client-side of market research. Being fortunate enough to work on both sides of the market research fence (corporate and supplier) over the past 12 years, it's always interesting to me to see how this side of the fence feels about the industry. Both sides offer unique benefits but ultimately need to work together to advance the industry and ensure market resear
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7 Tips to Write a Better Marketing Research Report
Posted at: 12/28/2016 7:10 PM
If you asked me what I like best about the market research field or a market research project like a focus group, survey or in-depth interview (IDI) project, I'd always answer with the report. At the end of the day, marketing research is more of a service-based business than a product-based. But the report is a culmination of all of the hard-work and data you battled to collect. It's what puts a nice bow on your project and helps you collect your thoughts into a single document to drive strategy
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3 Market Research Lessons from Star Wars: Rogue One
Posted at: 12/22/2016 6:38 PM
It's no secret I am a huge Star Wars fan. Those of you who follow the Drive Research blog might have noticed a few Star Wars Easter eggs in prior posts here or here. So I suppose it's no surprise I would use my movie-going experience the other night and blend its takeaways into my other passion of market research. With this in mind, here are 3 market research lessons from Rogue One: A Star Wars Story. Lesson 1: Dig Deeper in Analysis Just like rebellions are built on hope, market research
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5 Tips to Tell a Better Story With Data
Posted at: 12/20/2016 6:29 PM
As part of my preparation for the 2016 Digital Marketing Bootcamp in Syracuse, NY I decided to give my readers and followers a recap of some of the content I presented. This was one section of my 30 minute talk where I discussed "Using Data to Tell a Story." Although the presentation was geared towards web analytics and digital data in particular, my presentation was applicable to all users who report or present statistics, numbers, and data to their internal or external customers. When reviewi
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9 Data Cleaning Tips After Your Survey Fieldwork is Complete
Posted at: 11/19/2016 7:24 PM
You've poured your blood, sweat, and tears into crafting your latest online survey. The moment you hit publish and sent out those initial invitations, a collective sigh of relief echoed across your organization. But, just as quickly as the responses started rolling in, momentum slowed after the second week of fieldwork. Now, you're ready to take the next step. What's next? If you guessed report writing or analysis, think again. It’s time to roll up your sleeves and get into the nitty-gritty o
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Delivering the Bad News in Market Research | Firm in Upstate, NY
Posted at: 11/7/2016 5:59 PM
A key characteristic in the personal toolbox of a strong market research company is the ability to be objective. Some of the best market research suppliers earn their way to the top because of their keen ability to build retainer relationships with clients which span for many years. Through this relationship the market research team learns about its client's line of business and in-turn, the client learns about strategic benefits of market research. Over the course of these years and quite pos
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Why Confidentiality is no Longer King in Surveys
Posted at: 11/6/2016 4:40 PM
A few years ago I received a call from my mortgage broker just days after we purchased our first home. Previously, I submitted a customer satisfaction survey to the company online after we had finalized all of our paperwork for the purchase. Although the brokerage firm was helpful during the process in many ways, the company switched my primary broker halfway through the closing process, and as a result the ball was dropped with regards to locking in an interest rate on my loan. In the survey,
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7 Benefits of Fantasy Sports in the Workplace
Posted at: 10/19/2016 2:24 PM
I read about the growth of fantasy sports (of all places) in Quirks magazine. For those of you unfamiliar with Quirks, it's a marketing research review magazine published monthly. The article discussed how technological advances in mobile technology has contributed to the growth of fantasy sports due to the increase accessibility of statistics and data for users. More than 10 million fantasy sports users accessed information from their smart phones in 2013, up 12% from 2012. Mobile is not only a
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Pairing Big Data with Traditional Market Research | The What and Why?
Posted at: 10/18/2016 2:20 PM
Big data. You've all seen the term. You've all read about the term. You're all probably sick of hearing the term at this point. In fact, half of you already stopped reading this post at this point because you're tired of hearing about big data. When it comes to market research, analytics, and metrics, is there any term less personable than big data? Let's face it, analysts working with big data are taught to not view people as people but as data points. Big data is analyzed to better understand