Market Research Analysis
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Traditional Market Research and Big Data | Which is More Actionable?
Posted at: 9/18/2016 8:05 PM
It's no secret Inc.com is one of my favorite business magazines and also one of my favorite business websites to check out on a daily basis. As far as I'm concerned nothing beats a cup of coffee with Inc.com open on my laptop at 7:00 AM in the morning before I get prepared for the day. In particular, any Inc.com articles which reference market research, big data, or anything customer feedback related are of particular interest to me. Take action with your data This article titled "The Best
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Confidence Level in Market Research | Firm in Syracuse, NY
Posted at: 6/19/2016 5:50 PM
Confidence level or confidence interval in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%. Other common confidence levels used in market research are 90% or 99%. Confidence interval usually ties into a margin of error in market research which is typically aimed to be +/- 5% or lower. Political polling is normally +/-
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4 Market Research Lessons from Moneyball | Market Research Firm
Posted at: 6/19/2016 5:25 PM
Since I was young, I've always had a particular interest in two things: (1) sports and (2) statistics. I became self-aware of my inner-nerd at at early age when I spent more time reviewing stats on the back of my baseball cards than looking at player pictures on the front. So reading the book Moneyball, written by Michael Lewis was a no-brainier for me. It's this passion for numbers and interpreting data that continues to motivate me at Drive Research. Moneyball is the story of the Oakland Athl
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Benchmark Data is Critical | Market Research Company Syracuse
Posted at: 6/16/2016 5:20 PM
A benchmark statistic in market research is never undervalued. It is an initial study to gather measurements which will serve as a comparison to a future wave or phase of similar research. Benchmarks can be considered the constant in research design, acquired before changes take place. Businesses don't often realize the value of a benchmark until they do not have one. Over the years, I've worked with a number of clients who would have been served much better if they had used market research pri