Market Research Analysis
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A Market Researcher Walks Into a Bar...
Posted at: 10/9/2016 1:53 PM
Storytelling in market research. It's a trend that's been covered at every conference in the industry over the past few years. Storytelling is nothing new to teachers, authors, journalists, or even bedside mothers, but it's a new and sometimes uncomfortable concept for many market researchers. I mean, we're supposed to be data nerds not creative geniuses right? Unfortunately, business moves fast and market research has always fought to stay on the radar and in the budget. So instead of fighting
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Directional Research Provides Fast and Inexpensive Results
Posted at: 10/8/2016 1:49 PM
I came across an article the other day in Quirks titled "What can journalists teach us about crafting more compelling research reports" written by Eric Whipkey, assistant manager of member satisfaction and experience metrics at Navy Federal Credit Union. In it, the author discusses a number of market research trends I have been monitoring for a while including the need for market researchers to tell a story with data, days of 100+ page reports dwindling, and the growing inclination for organizat
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9 Examples of How We're More Than a Market Researcher
Posted at: 10/6/2016 1:42 PM
So there I was in the supermarket line waiting, 3rd behind the person checking out with the cashier. I often use my lunch hour to catch up on errands and do some grocery shopping to save more time for my family in the evening. During these few spare minutes with my grocery hand basket half-full I started to think about my to-do list for the afternoon. The customer's discussion with the cashier continued because she had an issue with her boxed macaroni and cheese and needed a price check. The wai
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Traditional Market Research and Big Data | Which is More Actionable?
Posted at: 9/18/2016 8:05 PM
It's no secret Inc.com is one of my favorite business magazines and also one of my favorite business websites to check out on a daily basis. As far as I'm concerned nothing beats a cup of coffee with Inc.com open on my laptop at 7:00 AM in the morning before I get prepared for the day. In particular, any Inc.com articles which reference market research, big data, or anything customer feedback related are of particular interest to me. Take action with your data This article titled "The Best
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Confidence Level in Market Research | Firm in Syracuse, NY
Posted at: 6/19/2016 5:50 PM
Confidence level or confidence interval in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%. Other common confidence levels used in market research are 90% or 99%. Confidence interval usually ties into a margin of error in market research which is typically aimed to be +/- 5% or lower. Political polling is normally +/-
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4 Market Research Lessons from Moneyball | Market Research Firm
Posted at: 6/19/2016 5:25 PM
Since I was young, I've always had a particular interest in two things: (1) sports and (2) statistics. I became self-aware of my inner-nerd at at early age when I spent more time reviewing stats on the back of my baseball cards than looking at player pictures on the front. So reading the book Moneyball, written by Michael Lewis was a no-brainier for me. It's this passion for numbers and interpreting data that continues to motivate me at Drive Research. Moneyball is the story of the Oakland Athl
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Benchmark Data is Critical | Market Research Company Syracuse
Posted at: 6/16/2016 5:20 PM
A benchmark statistic in market research is never undervalued. It is an initial study to gather measurements which will serve as a comparison to a future wave or phase of similar research. Benchmarks can be considered the constant in research design, acquired before changes take place. Businesses don't often realize the value of a benchmark until they do not have one. Over the years, I've worked with a number of clients who would have been served much better if they had used market research pri