Market Research Analysis
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Breaking Down a Market Research Report Into 10 Pieces
Posted at: 11/22/2021 1:30 PM
The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. Learn about the most important components to include when reporting market research findings. At Drive Research, we believe a report should go beyond just spreadsheets, graphs, and statistics. Through several
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When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm
Posted at: 9/10/2021 12:30 PM
As a full-service market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact on the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is beco
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What are the Best Types of Questions for Quantitative Market Research?
Posted at: 9/1/2021 12:30 PM
For qualitative research, data collection options can seem endless. As a creative research method, there are a variety of options readily available. These can include: open-ended survey questions, focus groups, one-on-one interviews, intercept interviews, and the list goes on and on. But, what about questions to ask for quantitative market research methods? Since this type of data is numerical and scientific, rather than interpretive, your question options may initially appear to be boring an
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Defining Ad Tracking Research (& All The Ways To Measure It)
Posted at: 7/30/2021 12:30 PM
When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research
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13 Types of Advanced Qualitative Market Research Techniques
Posted at: 7/26/2021 12:30 PM
As market research continues to evolve, so do the best practices used to obtain quality feedback from participants. Today, there are various advanced qualitative market research techniques growing in popularity. When implemented, participants for focus groups, in-depth interviews, and other types of qualitative research provide more authentic insights. To help get you thinking outside the box, our market research company discusses several different techniques as well as the benefits of using
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3 Market Research Trends to Watch in 2021
Posted at: 6/8/2021 12:30 PM
2020 certainly brought a new set of challenges with a global pandemic, lockdowns, and restrictions. As a result, humans became more virtual than ever before. As a result, market research companies like Drive Research have continued to embrace technology as in-person methodologies were put on pause. In this blog post, we will discuss new and upcoming market research trends in 2021! Still nervous about conducting in-person market research? Get inspired with 4 Market Research Methodologies to Co
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New Survey Shows Changing Traveler Behaviors & Attitudes with Vaccine Rollout
Posted at: 5/26/2021 12:30 PM
As COVID-19 vaccination programs continue to ramp up across the United States, many Americans are eager to start traveling again. A new survey conducted by Drive Research shows 75% of Americans plan to travel domestically within the next 6 months. However, travelers still need certain COVID-19 protocols in place to feel safe when crossing state lines. For instance, 59% of respondents agree destinations with vaccination requirements are necessary to feel comfortable while traveling. Other k
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The Constant Battle: Client Needs Versus Respondent Experience in Surveys
Posted at: 5/24/2021 12:30 PM
Working as a market research supplier, our team walks a delicate line each day keeping both our clients and our survey respondents happy. This is not always an easy thing to do in our day-to-day roles. However, understanding both perspectives of these audiences is critical in market research. In this blog post, our market research company will discuss various factors of a survey that can kill response rates even if it is requested by clients. The Importance of Managing Both Client and Re
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Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents
Posted at: 4/5/2021 12:30 PM
Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey
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4 Greatest Factors for Choosing a Full-Service Market Research Supplier
Posted at: 3/5/2021 4:40 PM
When deciding to conduct a market research project, there are a number of important decisions that must be solved before kicking off a project. The first, and likely most important decision, is choosing the right full-service market research supplier for your goals and objectives. A full-service market research company provides businesses with its expertise in confidently executing a broad range of both qualitative and quantitative services. This could mean online surveys, qualitative recrui
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Stated Importance Versus Derived Importance: What’s the Difference?
Posted at: 3/1/2021 1:30 PM
Directly asking respondents about how important factors are is formally referred to as stated importance. Whereas derived importance is the indirect way of measuring which factors matter the most to respondents by using other answers from the survey. In this blog post, our market research company provides an overview of both approaches as well as which one is better to use. But wait...why do we need stated or derived importance in market research? Researchers trust respondents to provide the
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What Does the End of Third-Party Cookies Mean for Market Research?
Posted at: 2/25/2021 1:30 PM
As consumers become increasingly aware of their information online, user privacy will continue to be a pressing issue in the United States. For example, big tech companies like Facebook and Google have been expanding their user settings to promote transparency and limit data collection at the user’s request. Part of this movement has also included a focus on the negative consumer views toward third-party cookies. It’s clear this will have a significant effect on the marketing industry, but wh