Market Research Analysis
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Market Research Request For Proposal Free Template
Posted at: 2/12/2021 2:11 PM
Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers many types of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research firm. This free market research request for proposal (RFP)
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5 Benefits of Using Text Analytics for Open-Ended Survey Responses
Posted at: 2/8/2021 1:30 PM
Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr
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Strategies to Increase B2B Sales | 5 Theories Based on Research
Posted at: 12/2/2020 3:26 PM
There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o
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7 KPIs Your Business Should Be Measuring with Market Research
Posted at: 11/24/2020 5:44 PM
There are several key performance indicators (KPIs) that can be easily measured with a market research study. Luckily, as we explain in our ultimate guide to market research methodologies, you are never short of options. However, if you are primarily hoping to measure KPIs, our market research company recommends using a quantitative approach such as an online survey. After determining your approach, the next step is to identify your objectives. Our market research clients typically determine t
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Why Good Market Research Works (Even when you think it doesn't)
Posted at: 11/6/2020 1:30 PM
Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl
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The Evolution of Market Research from the 1920’s to Today
Posted at: 10/14/2020 12:45 PM
In the past 100 years, the market research industry has evolved significantly into an incredibly beneficial tool for companies to use to enhance their business and marketing plan. Market research is commonly used to: Form strategies Inform decision-making Gain a deeper understanding of target audiences Help businesses connect with consumers Strengthen brand reputation In order to reap the benefits of market research, one must understand the origins of research methodologies and practices
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6 Things About Conducting Market Research Your Boss Wants to Know
Posted at: 9/25/2020 12:30 PM
So, you’ve decided to explore market research as a possibility for your company, but you’re not so sure how to get your boss on board? To be honest, there’s a lot to consider when deciding to conduct research and deciding which market research company to work with. In this blog post, Drive Research, a full-service market research firm, will explain the six things about conducting market research your boss wants to know. We’ll break down the cost of market research, the market research process
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Topline or Comprehensive Market Research Report: What’s the Difference?
Posted at: 9/17/2020 12:30 PM
Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca
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Leveraging Consumer Insights to Fuel Marketing Strategies
Posted at: 9/11/2020 12:30 PM
Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how
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2020 Business & Innovation GRIT Report Key Findings
Posted at: 7/7/2020 12:30 PM
The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k
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How Colleges and Universities Can Measure Student Experience in the Pandemic Era
Posted at: 6/22/2020 12:30 PM
We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt
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3 Market Research Trends to Watch in 2020
Posted at: 6/15/2020 12:30 PM
As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke