Market Research Analysis
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3 Factors About Quality Market Research That I Learned from Drive Research
Posted at: 12/28/2017 7:16 PM
How do you choose a market research firm when you’re new to the field? Many market research firms promise insights, but may leave you with pages of charts and graphs about your market or customers that don’t seem to connect together to tell a story and will take you a long time to interpret.In the past, market research was done predominantly by phone interviews and could take months to complete. Now, online survey research is a cost-effective and trusted option. Not all market research firms hav
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4 Tips to Help You Choose a Market Research Company | Rochester NY
Posted at: 11/6/2017 4:51 PM
Market research is a niche business service. For those who do it really well, it's typically their only focus. The best market research companies offer it as the core service and not 1 of many marketing or business services offered in a portfolio of offerings. When you're searching for a market research company, find a firm that specializes in it. Find one that lives and breathes it every day. A good market research company will work with you to examine a methodology that is the best fit for yo
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5 Takeaways from the Q Corporate Research Report
Posted at: 9/13/2017 2:38 PM
In addition to receiving the Quirks Sourcebook in the mail this week, Quirks also released their annual Q Report. This is the corporate research report for 2017. This report is released each year by Quirks which highlights the client side of market research. Client side research is defined as those who work for companies which conduct research for their own purposes. Different from a market research supplier who conducts research for a variety of clients. An example here of client side research
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4 Ways to Add Insights to Market Research Reports
Posted at: 8/15/2017 8:27 PM
"Here's your raw data and a pie chart, my work is done", said no market research firm ever. At least not a good market research firm or one with passionate employees. The whole idea behind market research is to provide clarification, insights, and takeaways from statistics. The data is the end of the story, it's the beginning. Perhaps no step of the market research process is more fun than writing a report and running analysis. All of the hard work and sweat that went into collecting hundreds
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Using the DECIDE Model in Marketing | The What, How, and Why?
Posted at: 8/12/2017 8:01 PM
In marketing there are all kinds of creative ways and acronyms to apply to processes. Some are worth remembering while others are better spent forgetting. One of which I recently came across in my marketing readings was a model called DECIDE. Although not groundbreaking or new, this 6-step acronym walks marketers through a process to properly analyze, make an educated decision, and take next steps with a well-thought out marketing strategy. Never heard of the DECIDE model? The process is explai
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Marketers: Here’s How to Uncover Hidden Narratives in Your Research Reports
Posted at: 7/20/2017 2:34 PM
You know that scene in The Matrix where Keanu Reeves first stares at the computer code with a confused look on his face (even more confused than he usually appears)? It’s the same look you’d get if you showed a stranger the raw data/findings from your latest research project. If you plan on leveraging your research for content marketing purposes — which all the great brands do —then you must be able to turn that data into digestible, compelling stories. Note the emphasis on stories, as in plura
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6 Quick Tips for a Better Market Research Report
Posted at: 7/17/2017 1:22 PM
So you've completed fieldwork for your market research study? Now it's time to go all in on the report. Wondering where to start? That's where we come in. Creating a well prepared report complete with summarized insights, supporting data, and making the entire piece easy to understand and well designed is always my goal. We all have our favorite parts of the market research process, and mine is the report! If you are just getting started with market research, it can be easy to overlook crucial
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How Does the van Westendorp Pricing Model Work?
Posted at: 7/2/2017 6:17 PM
Addressing pricing in market research is one of the most trickiest areas to cover. Those who ask direct pricing questions will almost always get flawed data. If you ask a customer, "How much are you willing to pay for this Widget?" They will almost always low ball or underbid. It almost becomes a game among survey participants where they believe they can get a "deal" or trick the sponsoring company managing the survey to lower the cost of the product or service. It's no way to accurately addre
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5 Issues with Net Promoter Score (NPS) | Market Research Syracuse
Posted at: 4/13/2017 3:51 PM
By now, net promoter score (NPS) is likely the most popular metric and benchmark in the market research industry. With all of the attention paid to how great of a KPI and metric it is, you rarely see anything produced about its limitations in market research. Don't get me wrong, NPS is an excellent benchmarking statistic for an organization or company, but there are some cautions. Understanding these limitations helps clients better understand the pros and cons of NPS and helps them decide on cr
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6 Things to Consider for Your Market Research Infographic
Posted at: 4/12/2017 3:46 PM
Intriguing data and well-polished graphics are two of my favorite things. Joined together in perfect harmony, they create what's called an infographic. Infographics are an effective way to present snippets and key information from the results of a market research study. At our market research company, we strive to provide clients with reports that present data in the most meaningful and impactful way. This succinct and creative way of presenting information makes market research infographics in
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3 Ways You Can Use Market Research as Part of Your Hiring Process
Posted at: 3/2/2017 7:50 PM
Organizations don't often think inward when discussing market research. Naturally, Voice of Customer (VoC), Customer Experience (CX) and market research in general is focused on learning about customers. This type of research naturally gravitates to an outward perspective. How do we obtain more customers? What can we fix with current customers? Are our non-customers aware of our brand? However, much can be gained from using market research principles and processes on internal procedures. One tha
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4 Essentials of a Report Readout in Market Research | Binghamton Market Research
Posted at: 2/17/2017 6:10 PM
Report readouts in market research can be both formal and informal. The formal readouts are presentation-like where the market research team or consultant presents a PowerPoint in front of a larger audience. The more informal readouts are usually set in a conference room where everyone remains seated as the market research company walks through the results. No matter what you call it (readouts, debriefs, presentations, etc.) they are a necessary and beneficial part of any market research study.