Buffalo Market Research Company
Drive Research is a market research company serving Buffalo and Western New York. Our market research company is located right down the Thruway corridor in Syracuse, part of Central New York.
We are proud to work with many clients in Upstate New York but our market research services extend across the country. Our services include qualitative and quantitative market research.
Our specialties lie in Voice of Customer (VoC), customer experience (CX), online surveys, and phone interviews or in-depth interviews (IDIs). In a digital age, it's hard to argue with the ROI of online and mobile-friendly surveys.
Our firm differentiates itself with our analysis and reporting features. Where many market research companies stop and deliver once the data is collected, we're just getting started. Our comprehensive reports include an executive summary of themes, recommendations and action items, infographics, personas, and a question-by-question breakdown of results.
Qualitative Market Research Services in Buffalo
Qualitative market research is one form of market research with the goal of exploring participants' thoughts and perceptions. Qualitative market research dives deep into the mindsets and decisions of participants to answer the question "Why?" Unlike quantitative market research, qualitative market research is subjective and not measurable.
Our most common types of qualitative market research offerings in Buffalo include focus groups, in-depth interviews (IDIs), and user experience (UX) market research. You can learn more about these market research offerings for Buffalo on our market research services page.
Quantitative Market Research Services in Buffalo
Our quantitative market research services measure metrics like consumer behavior, consumer thoughts, and drivers to satisfaction. These and other objectives for your Buffalo market research can be addressed through methodologies like online surveys, phone surveys, and mail surveys.
All of the online surveys conducted by our market research company in Buffalo are mobile-friendly. Our software automatically adjusts to the device to make the online survey user-friendly.
Want to discuss an upcoming project with our market research company in Buffalo, NY?
Buffalo Market Data
With our market research company in Buffalo being in Upstate New York, it is important for us to understand the ins and outs of each market we serve. Drive Research has access to proprietary and syndicated market research tools and resources which provide our clients incredible depth and knowledge of their local market including both customers and non-customers.
Market research provides our clients with the knowledge, power, and confidence in the decisions they make. It ensures decisions are based on evidence and facts.
Buffalo Designated Market Area (DMA)
The DMA is made up of a 10 county market area in the Western New York region. These 10 counties include:
- Allegany
- Cattaraugus
- Chautauqua
- Erie
- Genesee
- McKean
- Niagara
- Orleans
- Potter
- Wyoming
Population
The population estimate in the Buffalo DMA is 1,556,071. The 2010 Census revealed a population of 1,562,818, and in 2000 it was 1,611,458 representing a -3.0% change. It is projected the population in this area will be 1,556,448 in 2021, representing a change of 0.0% from 2016.
The current population is 49.0% male and 51.0% female. In 2016, the median age of the population in this area was 41.1, compared to the Entire US median age which was 37.7. The population density in the DMA is 190.4 people per square mile.
Households
There are currently 640,540 estimated households in the Buffalo DMA geography. The Census revealed household counts of 642,074 in 2010 and 635,939 in 2000, representing a change of 1.0%. It is projected the number of households in this area will be 647,816 in 2021, representing a change of 1.1% from the current year.
In 2010, the average number of years in residence in this geography's population was 16.1. The average household size in this geography was 2.3 people and the average family size was 3.1 people. The average number of vehicles per household in the Buffalo DMA was 1.8.
Income
In 2016, the median household income in the Buffalo market was $49,495, compared to the Entire US median which was $55,159. The Census revealed median household incomes of $44,808 in 2010. It is projected the median household income in this area will be $57,905 in 2021, which would represent a change of 17.0% from the current year.
In 2016, the per capita income in this area was $25,346, compared to the Entire US per capita, which was $28,088. The 2016 average household income for Buffalo is $27,557, compared to the Entire US average which was $30,249.
Housing
The median housing value in this area was $81,546 in 2000. Compare this to the Entire US median of $110,813 for the same year. The estimated median housing value in 2016 in this area is $114,657. Compare this to the Entire US median of $190,673 for the same year.
In 2010 there were 87.6% owner occupied housing units in this area versus 87.6% estimated in 2016. Also in 2010, there were 0.3% renter occupied housing units in this area versus 0.3% estimated in 2016.
Employment
In 2016, there were 1,274,074 people over the age of 16 in the labor force in the Buffalo DMA. Of these 93.6% were employed, 6.3% were unemployed, 39.2% were not in the labor force and 0.1% were in the Armed Forces. In 2016, Civilian unemployment in this area was 6.3%.
In Q4 2016, there were 752,827 employees in the Buffalo DMA (daytime population) and there were 52,047 establishments. For this area in 2016, white collar workers made up 60.1% of the population, and those employed in blue collar occupations made up 20.4%.
Service and Farmworkers made up 19.5% of the population. In 2010, the average time traveled to work was 23 minutes.