Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
Cohort Analysis Made Easy: Definition + Use Cases
Posted at: 1/10/2025 1:30 PM
Customers are the heart of any business. A lot of effort goes into attracting and retaining customers through marketing campaigns, customer satisfaction surveys, targeted sales strategies, and more. But if you don’t truly understand what your customers want and how they behave, all these tactics fall on deaf ears. That's where cohort analysis comes in. In this tricky landscape where you want to reel your customers in, make them happy and keep them satisfied, it requires a deeper assessment
-
Top Manufacturing Market Research Options for 2025
Posted at: 1/9/2025 9:29 PM
The manufacturing industry is no stranger to variety and complexity. From offering hundreds of thousands of SKUs to balancing supply chains, the ability to adapt and innovate is crucial. When it comes to manufacturing market research, the landscape is no different—numerous options exist, each designed to solve unique challenges with actionable insights. Market research is the foundation for informed decision-making, enabling manufacturers to understand customer needs, optimize products, and
-
An Expert Guide to Market Research Data Collection (The 5 Best Ways)
Posted at: 1/9/2025 1:30 PM
Quality data is at the core of any successful market research project. As researchers, we know the best ways to collect this data, and how each method of collection can provide different results. In this post, we'll cover the two key data collection methods, their pros and cons, and their roles in providing actionable results for clients. What Is Data Collection in Market Research? Data collection in market research is the process of gathering information that allows organizations to gai
-
What Is a Global Customer Survey?
Posted at: 1/7/2025 1:30 PM
Did you know that roughly 95% of the world’s purchasing power is outside of America’s borders? In today's globalized economy, understanding your customers across borders is no longer optional – it's imperative. Global customer surveys are the bridge to connecting with your international audience. Keep on reading to learn the importance of global customer surveys and how they work. Explaining Global Customer Surveys A global customer survey is an effective research method to gather valuab
-
What Is Quantitative Research? (Definition + Tips From The Pros)
Posted at: 1/6/2025 1:30 PM
In today’s competitive landscape, businesses can’t afford to rely on hunches when making critical decisions. To thrive, organizations must embrace data-driven decision-making. Conducting quantitative research can provide businesses with the concrete numbers and facts needed to guide strategy. This type of research ultimately allows businesses to stay competitive and offer better products and services for consumers. What Exactly Is Quantitative Market Research? Using numerical data, quant
-
20+ Sweet Valentine's Day Statistics & Facts for 2025
Posted at: 1/3/2025 1:30 PM
Believe it or not, Valentine’s Day 2025 is right around the corner. In this blog post, our market research company shares Valentine’s Day statistics, facts, and trends that best encompass the holiday. Whether you've been planning the perfect gift for months or still need ideas, we think this post will help generate some ideas! Below are some of our favorite Valentine's Day stats from this post: Roughly 59% of consumers celebrate Valentine’s Day across the globe Galentine’s Day originated
-
How to Identify Potential Customer Needs
Posted at: 1/2/2025 1:30 PM
Did you know that 80% of customers say the experience a company provides is as important as its product or service? Because of this, we think it’s safe to say that efforts focused on delivering outstanding customer service to customers is sure to benefit you in the long run. One important way to ensure customers are happy? Have a better understanding of their needs. Regardless of industry or vertical, understanding customer needs is crucial for success. This has a direct connection to custo
-
MaxDiff Vs. Conjoint Analysis: Differences & When to Use Them
Posted at: 12/20/2024 1:30 PM
MaxDiff and conjoint analysis are essential market research tools companies can rely on to improve their business. Both tools provide deeper insight into what drives consumers to purchase a product, allowing companies to continuously better their offerings, ultimately driving sales. As a result, businesses can make informed decisions based on quality data. But these tools are highly complex, and we strongly recommend partnering with a third-party firm like Drive Research to conduct them. Bel
-
What Is Advertising Market Research (& How To Do It Like Experts)
Posted at: 12/19/2024 1:30 PM
It’s no secret that advertising for businesses is critical. Especially when you consider that the retail industry in 2024 spent $88 billion on advertising. Advertising is not only critical for a brand, but it also helps develop an edge against competitors. Market research can help make advertising more cost-efficient and perform exceptionally better. Essentially, it helps marketing and advertising teams work based on data instead of broad ideas or guesstimates. If you would rather spend mone
-
10 Tips for Using MaxDiff in a Survey
Posted at: 12/17/2024 1:30 PM
If you are ever looking for a compelling way to prioritize items in a list, consider using a MaxDiff analysis with an online survey. Also known as Maximum Difference or Best-Worst Scaling, MaxDiff is an advanced approach for understanding how respondents rank a list of items using trade-offs (Not to be confused with conjoint analysis). In a typical MaxDiff question or “set,” respondents are asked to review a handful of items known as “attributes” and make two selections: best and worst. The sc
-
The Most Important Brand Tracking Metrics In Market Research (& Why)
Posted at: 12/16/2024 1:30 PM
Brand tracking metrics are essential tools that help us understand how a brand is perceived in the market. These metrics are critical to building brand equity and staying competitive as a company in constantly evolving industries. At Drive Research, we believe quantifying your brand’s performance can cause some of the most important data to use for meeting your business goals. Brands that track their equity and other performance metrics often outperform those that don't, by helping maintain
-
Brand Equity Tracking: How to Track It & Why
Posted at: 12/13/2024 1:30 PM
Tracking brand equity allows you to keep a close eye on the health of your brand in competitive markets. As a whole, brand tracking helps businesses understand how customers perceive their brand and how it measures up against industry rivals. Higher brand equity also often means a stronger connection with customers. This connection can lead to increased customer loyalty, which is golden for any brand. In our experience, companies that track their brand's value can adapt quickly to market cha