Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Gen Z Market Research Recruitment: Challenges & Process
Posted at: 2/5/2025 1:30 PM
With 69 million Gen Z adults living in the US, it's safe to say we see them frequently in the research our team conducts. And we like it! Why? Because they're tech-savvy, easily engaged, and give fresh, thoughtful feedback. AKA, a market researcher's dream. While these are great attributes, conducting market research with Gen Z isn't without challenges. In this post, we'll address some of these challenges and take you through our standard recruiting process. Challenges of Conducting Resea
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Super Bowl Statistics: A Data-Driven Look at The Big Game
Posted at: 2/3/2025 9:36 PM
The Super Bowl is more than just a football game—it’s a cultural event that brings together millions of viewers for an evening of sports, entertainment, and advertising. From viewership trends to fan opinions, we analyzed key Super Bowl statistics using results from a recent survey we conducted with 1,000 U.S. respondents. Here’s what we found. Top Super Bowl 2025 Statistics: 58% of people are excited to watch the 2025 Super Bowl 39% of respondents want the Philadelphia Eagles to win, but on
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B2B Concept Testing For Brands: How To Conduct The Right Way
Posted at: 1/29/2025 1:30 PM
Concept testing really is just that - testing a concept to measure its potential success. Investing in this type of research is critical for B2B brands, as it's a surefire way to save them both time and money. In this post, we'll dive into what concept testing looks like for a B2B company, the best methods, why it's so important and more. What is Concept Testing For B2B Companies? B2B concept testing is a market research method that gathers feedback about a B2B company's product, service,
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Gabor Granger vs van Westendorp Models: Which To Use
Posted at: 1/28/2025 1:30 PM
Choosing the perfect price for an item is one of the most important decisions a business can make - and it’s all about striking the perfect balance. If an item is priced too low, consumers may think it's lower quality and not bother purchasing it. At the same time, overpriced items also have the ability to turn off potential buyers. Thankfully, the van Westendorp and Gabor-Granger pricing models shed light on what prices will appeal to consumers. Below, we'll dive into each model and which
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B2B Qualitative Research: How to Collect Insights Into Your Audience
Posted at: 1/27/2025 1:30 PM
B2B qualitative research dives deep into the "why" behind customer actions, providing invaluable insights into their needs, motivations, and decision-making processes. Unlike quantitative research which focuses on "what" customers do, qualitative research explores the underlying reasons and perceptions driving those actions. Instead of just crunching numbers, this type of research involves actually talking to your customers – through in-depth interviews or lively group discussions. It's about
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What is an Industry Outlook Survey? Examples and Case Study Insights
Posted at: 1/24/2025 1:30 PM
Achieving thought leadership is a critical goal for brands looking to stand out in a competitive market. In our experience, conducting an industry outlook survey is a highly effective way to reach this milestone. These studies not only provide invaluable insights into your target market, but also generate data-driven content that positions your brand as an authority within your industry. In this case study, we’ll dive into how Drive Research partnered with a leading software provider to exec
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Turning Customer Satisfaction into Actionable Insights: A CSAT Case Study
Posted at: 1/23/2025 1:30 PM
Customer satisfaction is the heartbeat of any successful business, and the healthcare industry is no exception. In a highly competitive and ever-evolving market, understanding and improving customer satisfaction (CSAT) is essential for building trust, loyalty, and long-term success. We recently partnered with a healthcare solutions provider to conduct an in-depth CSAT survey aimed at uncovering the drivers of customer loyalty, pinpointing areas for improvement, and identifying actionable ins
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Improving CSAT in Healthcare: A Case Study for Better Customer Insights
Posted at: 1/23/2025 1:30 PM
Customer satisfaction is the heartbeat of any successful business, and the healthcare industry is no exception. In a highly competitive and ever-evolving market, understanding and improving customer satisfaction (CSAT) is essential for building trust, loyalty, and long-term success. We recently partnered with a healthcare solutions provider to conduct an in-depth CSAT survey aimed at uncovering the drivers of customer loyalty, pinpointing areas for improvement, and identifying actionable ins
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Posted at: 1/22/2025 7:39 PM
Understanding your customers and clients isn't just about crunching numbers – it's about getting into their heads. Sure, surveys and analytics can tell you what your customers are doing, but to truly understand why they're doing it, you need to go deeper. That's where B2B focus groups come in. This blog post will explore the ins and outs of B2B focus groups, from their primary purpose and different types to when they're most effective and how to determine if they're the right fit for your need
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New Tech Development: Using Market Research to Perfect AI Offerings
Posted at: 1/22/2025 1:30 PM
Artificial Intelligence (AI) has the power to transform how we live and work.This begs the question, can businesses truly harness the power of AI to better meet the needs of their target audience? Recently, our market research company conducted a study for a Software as a Service (SaaS) company seeking to fine-tune its AI offering and optimize its go-to-market strategy. Through in-depth research interviews, our team explored user motivations, gauged interest in AI-powered solutions, and uncov
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Expert’s Guide to B2B Customer Experience Research
Posted at: 1/21/2025 1:30 PM
B2B customer experience research can have numerous positive effects on a business. By ensuring each interaction between businesses is top-notch, organizations have a higher chance of repeat customers, increased customer loyalty, and many more bonuses that we'll cover in this post. Keep reading to learn more about what B2B customer experience and how market research fits into it. What Is B2B Customer Experience? B2B customer experience refers to the interactions that one business has with
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How To Do Market Research For Consulting Like a Pro
Posted at: 1/17/2025 1:30 PM
Investing in market research needs to be added to every consulting firm's to-do list. While that may sound like a bold statement, we know it's true. Market research can provide these firms with the data they need to exceed the needs of each client they work with. In this post, we'll review our method when it comes to working with consulting firms and how we generate actionable data suited to their needs. Why Do Market Research for Consulting Firms? Market research provides consulting fir