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Halloween, the spookiest night of the year, once again will bring out the ghouls, ghosts, and witches in all their frightening glory. To celebrate, our market research company is shining a spotlight on the intriguing statistics that defined this haunting holiday.
From the top costume choices to the candy favorites that made trick-or-treating a sweet success, here are our favorite Halloween statistics for 2024.
Top Halloween Statistics [Editor’s Choice]
Spending for Halloween 2024 is expected to reach $11.6 billion dollars.
Spirit Halloween will open 1,525 new locations this fall.
Up to 97% of Americans will be giving out Halloween candy.
Up to 94% of Americans are planning to celebrate Halloween in 2024
Spending for Halloween 2024 is expected to reach $11.6 billion dollars.
While this is still a massive figure, it’s a bit of a drop from last year’s spending which was $12.2 billion dollars. This year, shoppers are planning to spend $103.63 dollars on festive items, which is also down from last year’s $108.24 dollars.
47% of shoppers are getting their Halloween shopping done early this year.
This is up 10% from five years ago, and signals consumers are wanting to avoid chaotic last-minute shopping trips. The biggest fans of Halloween spending are those aged 25 to 34, with 56% of them starting their shopping before October even hits. That’s dedication.
It’s believed that the global market size of Halloween costumes will expand at a compound annual growth rate of 0.5% from 2023 to 2030.
And to the most fun part: what costumes will be popular this year? Based on some of the movie releases this year, popular costume themes may include Beetlejuice, Wicked, Deadpool, and Wolverine.
Spirit Halloween will open 1,525 new locations this fall.
A Halloween institution! It’s believed the new locations will be hiring a total of 50,000 seasonal employees to cover needs.
A brave 72% of consumers would consider buying a haunted house Looks like they haven’t seen enough horror movies. Speaking of haunted houses, the annual revenue for haunted house tours and related festivities is over $300 million. 80% of these attractions are hosted by charity organizations.
IT: Chapter One was one of the highest-grossing horror movies of all time at $123.4 million dollars Other eerie money-makers throughout the years include The Sixth Sense ($672 million), The Exorcist ($441 million), and The Nun ($365 million). Earnings aside, some of the scariest horror movies based on the viewer’s heart rate include Sinister (86 BPM), The Conjuring (86 BPM), and Paranormal Activity (82 BPM).
Halloween Candy Statistics ?
Let’s be real, the candy was always the best part about celebrating Halloween as a kid (and we think it still is). But when it comes to which house has the best candy, that’s a whole other level.
Whether you enjoy chocolates or sugary candies, everyone has a staunch opinion on which sweet treat is number one. Check out these candy-related Halloween statistics we found…
Up to 97% of Americans will be giving out Halloween candy.
That’s the spirit! And of that figure, two thirds say they give out two or three pieces of candy to trick-or-treaters. Common candy favorites include gummies, lollipops, and chocolate.
In the past, Halloween candy spending has gone over $3 billion dollars Each year, the typical household will shell out $25 on Halloween candy – equating to over $2 billion dollars. But where’s the best spot to buy all this candy? Wal-Mart comes out as the most popular location to grab treats, with Target following closely behind.
Preferred candy varies from state to state No shocker here, but Reese’s was number one for many states…but not all. In Arizona, Skittles comes out as number one. Michigan loves its Starbursts, and Montana goes crazy for Hot Tamales.
Cotton candy was invented by a…dentist?! It’s true. A more niche Halloween treat, cotton candy was created by dentist William Morrison in 1897. However, the sweet treat went by the name of “Fairy Floss”–not cotton candy–in its early days.
Tootsie Pops take between 364 to 411 licks to finish There was always at least one of these in our trick-or-treat bags. Believe it or not, Tootsie Roll Inc. actually has licking machines to test how many licks it takes to get to the soft center.
Halloween Celebration Statistics?
Whether you prefer a laid-back Halloween, handing out candy at home or heading out to a costume party, there are many different ways to celebrate the day.
A whopping 87% of consumers will be enjoying Halloween this year A loyal 22% believe it’s never too early to start running Halloween ads online, while 35% think that July is too early (we might have to agree on that).
47% of people wear costumes to celebrate the day We already gave you some ideas for costumes. Let’s not forget parties, though.
Below are a few fun themes that everyone can enjoy:
Murder mystery
Nightmare Before Christmas
Pumpkin carving
Horror movie night
Americans spend roughly $804 million on pumpkins Ready to hit the patch? The average price of a pumpkin comes out at around $5, which is up by 11% in 2022.
Trick-or-treating goes way back to the 1600s Referred to as “guising” back in the day, children in Scotland and Ireland would dress in costume and ask neighbors for candy. Adaptations of this now-classic tradition began in the US in the early 1900s.
Final Thoughts
Do you feel Halloween-ready from these Halloween statistics? A chance to get festive each year, this holiday provides those who celebrate with the opportunity to dress up and eat plenty of candy.
While down slightly, spending stats for Halloween this year are high and will likely continue to be so for the years to come. While some Americans may be cutting costs by recycling costumes or reducing decorations, the spirit of this classic holiday is still very much alive!
Drive Research is a market research company. With years of experience under our belts, our team of research pros can work with your specific business needs to craft a unique, in-depth project. To learn more about our services, contact us today.
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