No holiday shopping is ever complete without Black Friday and Cyber Monday.
A chance for consumers to shop in person (or online) and snag some great deals, Cyber Week is one of the most anticipated times of the holiday shopping season.
Our Cyber Week survey gathered responses from 1,000+ Americans on how they prefer to shop during this (often chaotic) time.
According to our survey, we found that…
- 68% of consumers will plan to shop on Cyber Monday this year
- Close to half of Cyber Monday shoppers (42%) plan to spend the same amount on shopping as they did last year
- Amazon is the preferred online shopping platform for 85% of consumers this Cyber Week
- Millennials are most likely to spend $1,000 or more at 24% when compared to Baby Boomers (13%), Gen X (22%) and Gen Z (10%)
Click here for our updated 2024 Cyber Monday statistics.
Cyber Monday Demographics
By Age
- Millennials are most likely to spend $1,000 or more at 24% when compared to Baby Boomers (13%), Gen X (22%) and Gen Z (10%)
- Millennials are the most likely to shop from Target (67%) and Walmart (62%)
- Gen X are the most likely to purchase health and beauty items on Cyber Monday at 50%
By Gender
- Men are more likely to spend the same amount this Cyber Monday (46%) as last year when compared to women (40%)
- Both women (87%) and men (82%) are nearly tied for having Amazon be their top retailer for Cyber Monday
- Women (64%) are significantly more likely to use promo emails as a way to discover Cyber Monday deals as compared to men (52%)
By Household Income (HHI)
- Almost half (42%) of those making $150,000+ will spend $1,000 or more on Cyber Week purchases
- 82% of those with an HHI of $100,000-$149,000 list increased cost of living to be a deterrent from spending this year
- Those with an HHI of $75,000+ are more likely to spend the same amount (43%) on Cyber Monday shopping as they did last year
Survey Background & Methodology
Figures in our Black Friday and Cyber Monday market research report are drawn from an online survey conducted by Drive Research to better understand consumers' holiday shopping preferences and purchasing behaviors. Drive Research is a national market research company.
The survey included 25 questions and received 1,020 responses from those who plan to shop during Cyber Weekend 2024. Fieldwork for the survey was conducted in September 2024.
With a probabilistic sample, a total of 1,020 responses at the 95% confidence level offers a 3% margin of error. If the survey were conducted with another random pool of respondents, the results would yield within +3% or -3% of the stated totals in the reports.
Download Our Cyber Week Consumer Report
Hundreds of new statistics and insights to help retailers, eCommerce sites, and agencies learn practical and relevant information to improve decision-making. Plus, the download provides access to portals to view the data by various demographics such as age, gender, ethnicity, income, and region.
Drive Research is a national PR survey company located in New York. Our market research firm works with a variety of organizations, helping deliver insights, action items, and ROI on their survey efforts.
Our research has been featured in top-tier media outlets including USA Today, CNBC, Forbes, Spectrum, Yahoo Finance, and Statista.
To learn more about our market research services, contact our team today.
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
Lark Allen
As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.
Learn more about Lark, here.