Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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5 Steps to Running a Focus Group
Posted at: 10/17/2024 12:30 PM
A tried and true research methodology, there’s a reason why focus groups have remained popular over the years. The first reported focus groups were used by the U.S. government to study how military propaganda films impacted Americans during World War II. Focus groups gather insights that would otherwise go undiscovered in other research techniques. These insights can be very valuable for organizations in understanding feedback and making decisions. Understanding Focus Groups Focus groups
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The Best Questions For Employee Wellbeing Surveys (+Best Practices)
Posted at: 10/16/2024 12:30 PM
Employee wellbeing surveys are a great investment for any company. These surveys help understand how employees feel about their work and personal well-being. Knowing what makes your team tick and what stresses them out is key to creating a happy and productive workplace. In our experience, a carefully crafted survey can provide insights you’d never get from a casual chat. By asking the right questions, we can zero in on what matters most to employees. Topics like work-life balance, mental h
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What Is Customer Experience (CX) Market Research?
Posted at: 10/15/2024 12:30 PM
Customer experience market research provides insights into how shoppers interact with a specific brand. Gathering these insights will help brands better understand the needs, preferences, and opinions of their customer base. In turn, they will be able to learn about their brand works, and what could use some improvement. Ultimately, the goal of any customer experience project is for brands to develop a stronger bond with their shoppers (and hopefully gain more in the process). Keep reading
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Black Friday Statistics, Trends, & Facts [2024]
Posted at: 10/14/2024 12:30 PM
Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, our market research company launched our 6th annual Black Friday survey. We polled over 1,000 consumers across the U.S. to learn more about their holiday shopping habits, preferences, and attitudes surrounding Cyber Week 2024 – plus how it compares
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![Blog: 20+ Popular Music Streaming Statistics and Facts [2023]](/media/5645/phone-music-streaming-app.jpg)
20+ Popular Music Streaming Statistics and Facts [2024]
Posted at: 10/11/2024 12:30 PM
As the digital realm becomes increasingly intertwined with musical experiences, the world of music streaming stands at the forefront of this transformation. Knowing that our market research company was curious to learn current statistics and facts surrounding music streaming. From the surge in subscription models to the artists that dominate the streaming charts, here is what we found. Top Music Streaming Statistics [Editor's Choice] Americans stream up to 75 minutes of music every day. P
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20 Best Employee Morale Survey Questions To Ask + Best Practices
Posted at: 10/10/2024 12:30 PM
Conducting employee morale surveys has a direct impact on workplace culture, productivity levels, and its success rates. By running morale surveys, employers can get an inside look into their employees. Are they satisfied? Do they feel valued? These are just a few areas of staff insight employers can learn by conducting these surveys. Overall, employee morale surveys will help determine how business leaders can improve their workplace culture to produce thriving, passionate employees. Wha
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The Best Customer Engagement Survey Questions (From Survey Experts)
Posted at: 10/9/2024 12:30 PM
The best way to figure out if your customers are engaged with your brand? Asking them, of course! Customer engagement surveys provide you with actionable feedback about their experiences with your brand. Using this information, you can make important decisions based on data instead of playing guessing games about how to improve the customer experience. Furthermore, the changes you implement as a result of the survey data will likely boost both customer retention and loyalty levels. Keep rea
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Content Marketing Financial Services Tips & Best Practices
Posted at: 10/8/2024 12:30 PM
If financial organizations desire success, they need to implement a rock-solid content marketing strategy. You may not immediately think a content strategy is necessary for banks and other financial institutions - but we promise, it is! By having access to content, customers (and potential customers) can better understand the offerings a financial institution provides. It can also be used to target specific audiences to reach different markets. Keep reading for more information! Why Cont
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![What Are Survey Farms? [+ Strategies to Ensure Data Quality]](/media/6383/t-what-are-survey-farms-plus-strategies-to-ensure-data-quality.jpg)
What Are Survey Farms? [+ Strategies to Ensure Data Quality]
Posted at: 10/7/2024 12:30 PM
Just the thought of a survey farm accessing a survey link makes us cringe. Even worse? If a survey farm learns the screening criteria/target audience and how to pass the data quality checks. Market research online sampling techniques have progressed so quickly that identifying survey farms can feel more elusive than ever. In fact, there has been increased interest in more traditional survey methodologies (i.e., phone surveys, intercept surveys) due to the presence of survey fraud. Our third
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SEO For Banks: Best Practices For Better Performance
Posted at: 10/4/2024 12:30 PM
It can be hard for consumers to choose how they pick a service provider that matches their needs. This is especially true for banks and financial institutions. Often, people may rely on word of mouth to make a decision. In other cases, nearly 50% of them might use Google to find a bank near them that they can use. Optimizing for proper SEO strategy is crucial for banks to be able to get in front of potential customers and increase their trust online. In our experience, effective SEO tactics
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Conducting Medical Device Market Research: What You Need To Know
Posted at: 10/3/2024 12:30 PM
The medical device market is constantly evolving. With 32 million Americans relying on some form of medical device, it’s important these companies strive to put forth the best products patients can rely on. To stay ahead of the game, businesses in this industry can turn to market research. In our experience, understanding market trends and audience changes can make or break a medical device company's success. Knowing what tools and technologies are gaining traction helps businesses decide w
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The Pros and Cons Of Employee Surveys (From Survey Pros)
Posted at: 10/2/2024 12:30 PM
By conducting employee surveys, businesses can gather a whole lot of insight they wouldn't normally have access to. Using this employee feedback, they can create lasting change and an overall healthier work environment. However… Employee surveys have their cons, too. While the benefits of this popular research method far outweigh the cons in many cases, it's important to understand both sides. Hang tight, because we're about to tell you what they are! Employee Surveys: The Pros We'll st