Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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The Myth: "No One Responds to Surveys"
Posted at: 7/26/2018 8:39 PM
Over the past 15 years working in market research, I've heard this several times. The story usually goes something like this: "I receive survey invites all of the time. I never participate. I am asked to offer feedback on anything and everything I buy and I do not respond. How are you going to get anyone to respond to a survey?" Well, an entire industry has been built around respondents offering feedback and taking surveys. If people did not participate in surveys, our industry would not exist
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Product Market Research | Manufacturing, Retail, and More
Posted at: 7/25/2018 8:35 PM
Product market research is essential to the success and growth of an organization. It comes in many shapes and sizes both qualitative and quantitative. Qualitative may include methodologies like in-depth interviews (IDIs), focus groups (both in-person and virtual), or small samples of mobile ethnography. Quantitative options include online surveys, phone surveys, in-home usage tests (IHUTs), and many more. Objectives or product market research can span far and wide as well. In this post we cove
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Case Study: Campground Association Survey Research
Posted at: 7/24/2018 8:31 PM
Drive Research enjoys working with a lot of clients, but especially the ones close to home in Upstate New York. Such is the case with recently completed camping study with the a campground organization in New York State in partnership with an advertising agency. For this project, market research was used to lay the foundation of marketing and strategy for the client. They wanted to use survey data to ensure next steps aligned with the expectations and perceptions of their audiences (both member
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United Way Community Survey Questions | Non-Profit Market Research
Posted at: 7/23/2018 8:28 PM
This past Friday, I had the pleasure of speaking at the United Way of New York State Summer Conference in Glens Falls, NY. The three day conference combined a number of keynote presentations with breakout sessions to assist regional United Way organizations across the state. The conference was an excellent way to share success stories and case study examples for the regions to learn from one another. Drive Research presented in the 10:00 a.m. time slot on Friday to all conference attendees. The
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Examples of Heat Map Survey Questions
Posted at: 7/20/2018 8:19 PM
Heat map survey questions are an effective way to receive feedback on any image, mock-up, or visual. For example, the image could be an ad, logo, packaging, or a new product. A previous post discussed 6 types of engaging market research survey questions. The post featured image highlight questions which is similar to heat map questions. A heat map question allows a respondent to select areas of an image they like (which highlights the area in green) and areas of an image they do not like (whic
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3 Benefits of Using Video Responses in Online Surveys
Posted at: 7/19/2018 8:14 PM
The dreaded open-ended question in surveys. It goes against everything we believe in survey design. Surveys are supposed to be quick. Surveys are supposed to be fun. Surveys are supposed to be engaging. Some may feel open-ended questions fit none of those characteristics. An open-ended question is a free text response where a respondent is asked to type a response. This can be as short as 1 or 2 words, or a paragraph. They often take more time than a closed-ended question with radio button sele
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How Many Email Reminders Should I Send For My Online Survey?
Posted at: 7/18/2018 8:10 PM
Email surveys are the most common quantitative methodology used in market research nowadays. The reasons are plenty. First, they are a cost effective way to collect feedback from a sample pool. Second, they are timely. Email surveys can be conducted over the course of a day or a few days. Third, the representation of the larger population is strong. The ability for surveys to be mobile-friendly has coincided with the growth of the smartphone in the past decade. With more people having access to
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User Experience (UX) Market Research Firm | Online Diary and Ethnography
Posted at: 7/17/2018 8:07 PM
This blog post is a recap of an example user experience (UX) recruitment project in 3 cities across the United States. Although Drive Research is a full-service market research company and often manages all facets of the project including moderating and reporting, for some projects our team is tasked with executing only the recruit. This outlines an example of this where Drive Research was responsible for the recruit-only in a 2-phased market research study with a national organization. Drive R
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5 Advanced Survey Question Examples
Posted at: 7/16/2018 8:03 PM
Advanced survey questions might sound confusing and difficult, but the truth is they are very similar to other types of survey questions. The goal of all survey questions is to answer a question in order to provide direction for a client or organization. Below are examples of 5 advanced survey questions including: (1) audio sentiment, (2) video sentiment, (3) conjoint, (4) max diff, and (5) semantic differential. Each question type shows an example image of how a question looks, describes how
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Do I Need Market Research? | 44 Questions It Can Answer
Posted at: 7/12/2018 7:55 PM
We would argue there is always a time and place in business for market research. If timeline and budget were no obstacle, every decision made would be backed by data, facts, and evidence collected through market research. Deciding on a time for your weekly meeting with your team? Send out a survey to inquire about best times and days for everyone. Deciding on where to go to lunch tomorrow? Host a focus group with your team to understand preferences for Mexican, Thai, or Italian. Simple and far
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How Long Should an Intercept Survey Be? | Company in Upstate New York
Posted at: 7/11/2018 7:53 PM
At Drive Research, we love our intercept survey projects. They take us to fun locations like the New York State Fair, airports across the country, and some of the most historical college football stadiums. There we get to take in the atmosphere and collect some valuable data for our clients. One could argue there is no better way to collect in-the-moment data than an intercept survey. Rather than waiting to send an email survey or participating in research hours, weeks, or months after an exper
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6 Ways to Increase Response Rates to Your Customer Survey
Posted at: 7/10/2018 7:49 PM
Response rates. They can be very tricky because when you launch a survey you are jumping into the great unknown. How many will reply? You think you have an estimate but how sure are you? What if you receive only 50 responses? Are you equipped to handle 5,000 responses for analysis and reporting? That is a lot of unanswered questions. With the majority of clients our customer survey company works with, most of the concern revolves around too little feedback. We've even worked on some projects wh