Market research in the B2B landscape is one of the best ways for companies to collect data to use for business decisions. Some of the important things it can help with is getting direct data on customers, a target audience, competitors, and more.
With many different methodologies and projects, companies can access more information that can help them answer specific questions they have about their brand. To have successful projects means that you’ll want to work with a B2B market research company that has experienced and are experts in their field.
We’ve put together a guide of 20 B2B market research companies that are the best in the industry. Read on to learn more about specialties and their expertise.
1. Drive Research
Drive Research is a full-service, B2B market research company that offers a variety of services to promote business growth. Our firm offers essential research methods to drive this growth, including competitive analysis, online surveys, in-depth interviews (IDIs), and focus groups.
Working with the specific needs of B2B brands, Drive Research ensures clients stay informed throughout the entire research process. Once the research is finished, clients receive an in-depth report detailing the findings, along with recommendations based on that data. The research team will review these findings alongside the client in a final debrief meeting.
2. Adience
Adience specializes in helping brands create strategic sales and marketing opportunities. Working with clients on marketing segmentation, brand development, perception tracking, and more, Adience ensures a hands-on research process for every team they partner with.
This B2B market research firm also specializes in multiple industries, including transportation and IT hardware development. Additionally, the team at Adience is experienced in taking on larger, global projects with confidence.
3. C+R Research
C+R Research provides customized, innovative solutions for their clients by offering a variety of research methods. The team is dedicated to obtaining factual, actionable data for their clients in a timely manner.
This research group is known for obtaining multicultural consumer segments, helping clients develop a diverse perspective about their data. Additionally, C+R Research also specializes in a wide variety of industries, ranging from food and beverage to healthcare spaces.
4. B2B International
With over 4,000 research studies under its belt, this company provides clients with actionable insights to improve their offerings.
B2B International provides market research services ranging from market assessments to employee engagement research to product development, among others. Their expertise can also be found in a number of publications, ranging from books to white papers.
5. Clever X
Clever X specializes in recruiting participants for B2B research including online surveys and interviews. Designed for use by research teams, Clever X lets clients connect with participants for both qualitative and quantitative research.
This company provides integrations with other popular market research tools such as Survey Monkey and Typeform. Additionally, Clever X also provides integrations with commonly used video call platforms like Zoom and Google Meet.
6. Vernon Research Group
Vernon Research Group provides clients with key business insights and analytics. Offering a wide range of market research services, this B2B market research company provides clients with mixed-methods research, advanced analysis services, focus group moderation, and more.
Additionally, Vernon Research Group has experience working with small to large companies and also has experience gathering data for both non-profit organizations and government agencies. Vernon Research Group prioritizes collaboration, transparency, and data security.
7. Ovation MR
Ovation MR provides clients with access to a global survey panel, providing better outcomes for B2B research. This company also offers key market research services like brand tracking, NPS surveys, and concept tests.
Ideal for marketing and social science researchers, Ovation MR provides clients with an experienced team to guide them through the entire research process. In addition, this company uses both probability and quota sampling methods to build client sampling plans.
8. 1 Gold Research Inc.
This B2B market research firm helps brands determine gaps in customer understanding, poor sales, and issues with product design. 1 Gold Research Inc. uses methods such as customer journey mapping, brand tracking, and in-store research to deliver actionable customer data.
This research firm caters to many different industries such as healthcare, retail, food services, and more. Additionally, 1 Gold Research Inc. provides multilingual services featuring over 100 different languages.
9. Newton X
Newton X is known for their unique AI-powered "Newton Graph," which helps clients recruit their ideal audience. Built from an open network of 1.1 billion professionals across industries, this tool allows clients to feel confident in their decisions.
Newton X provides an array of research services such as quantitative surveys, qualitative interviews, and long-term consultations. This B2B research firm also provides clients with a tailored plan for their project based on each brand's unique needs.
10. Logica Research
Logica Research caters to both financial and tech companies, providing them with customized research plans to deliver quality data. This firm is also the author of the Future of Money Study, which delves into the consumer's financial mindset.
Logica Research offers many different solutions, including brand equity, product development, and buyer journey research. The company also has a specialty in gathering insights from both Gen Z and millennial demographics.
11. Priority Metrics Group (PMG)
Priority Metrics Group guides each client through their projects by offering strategic insights to improve business functions. Providing insight into both customer and market needs, this firm analyzes data and key market information.
PMG also has expertise in specific fields such as the manufacturing and service industries.
12. RSB Insights & Analytics
This B2B market research firm delivers creative insights along with detailed analytics to fuel data-driven decisions.
The team RSB Insights & Analytics is familiar with data analytics, big data, business intelligence, and more. Using this knowledge, RSB Insights & Analytics provides clients with essential information on customers, channel partners, rival companies, market size, and more.
13. Suzy
Suzy is a real-time market research platform, offering an on-demand network of screened consumers to users. This B2B research platform provides data to help fuel decisions around concept testing, competitive analysis, price testing, and more.
Suzy prides itself on speedy results that are also high-quality. Additionally, this platform doesn't purchase responses from third parties, ensuring lower costs for users.
14. Quest Mindshare
Quest Mindshare supplies important consumer insights to brands in the tech industry.
This company can tackle finding panels anywhere in the world, and their largest panels are located in both North America and Europe. Quest Mindshare provides services such as program management, online surveys, other survey programming tools, and sample fraud detection.
15. CMI
This B2B market research company provides detailed insight for businesses in both finance and healthcare.
CMI provides these organizations with a number of research options, including market landscape evaluation, customer experience, advanced analytics, purchase pathways, and more. This firm prides itself on cultivating relationships with each client, leading to a collaborative experience.
16. Vision One Research
Vision One Research offers qualitative, quantitative, and biometric research methods to provide clients with detailed insights. Specific tools they offer include eye-tracking, IVR, online surveys, and more.
Vision One Research provides research services ranging from brand tracking to customer satisfaction and market entry. This team provides research options to many different industries including businesses in travel, charity, and financial spaces.
17. Directions Inc.
Directions Inc. is made up of three separate brands: Directions, SEEK Company, and Aimpoint Research®.
This B2B research organization specializes in gathering data on business insights, human understanding, and strategic intelligence across various industries. Offering both qualitative and quantitative research options, Directions Inc. serves businesses in healthcare, retail, technology, and more.
18. Illuminas
Illuminas provides market research insights through segmentation and persona tools. This company is dedicated to using data to tell a story, delivering clients with essential insights to improve business strategies.
Illuminas also has expertise in pricing strategy and optimization and sub-brand equity research.
19. Burke, Inc.
Providing clients with quality data and insights, Burke, Inc. provides services such as engagement programs, product innovation, and brand tracking.
This B2B research firm is also home to the Burke Institute, their education division that specializes in research and insights training. Burke, Inc. offers expertise in strategy, innovation, branding, and marketing to ensure clients receive the proper data no matter their needs.
20. Decision Analyst
Decision Analyst provides services to major corporations, advertising agencies, and marketing consultancies across the globe.
This firm serves businesses within the packaged goods, retail, tech, and healthcare industries, among others. Equipped with teams to focus on vertical markets, Decision Analyst provides clients with research tools ranging from survey-based research to econometrics.
Contact Our B2B Market Research Firm
Are you considering a market research project in the B2B space? Do you have a B2B customer audience, or are you looking to target a niche B2B audience with specific roles, titles, or responsibilities?
First, let's create a plan for your research and find out more about your needs. Then, we put together a custom plan for you. We can help. Contact us below.
- Message us on our website
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Lark Allen
As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.
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