Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community.
Business Accomplishments 🏆
Achievements, Special Projects, Business Affiliations
Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her as responsive, professional, enthusiastic, and caring.
Although her role is heavily-geared to market research (writing surveys, facilitating research interviews, moderating focus groups, analyzing data, extracting insights), she is viewed as so much more to her peers, colleagues, clients, and friends.
She is considered a trustworthy advisor, consultant, and role model for young and emerging female leaders in Central New York. She is wise well beyond her years and continues to pay it forward in both business and in her community.
Emily attending Mentoring Monday, a networking event for women in Syracuse, NY.
These leadership skills echo in her day-to-day conversations with colleagues and clients.
Emily has the most incredible work ethic of any individual I've worked with in 15+ years across five companies.
She will stop at nothing to create happy clients, including sacrifices in the early mornings, evenings, and weekends, putting others' goals ahead of her own.
I have worked with Emily as her Manager at two separate market research companies here in Syracuse. When I started Drive Research in 2016, and the business snowballed, Emily expressed interest in the Research Analyst position in early-2017.
I never doubted she was the perfect fit. Emily stepped up to the challenge immediately and has contributed immensely to our growth story from being a 1-person shop in 2016 to a small business that now employs over ten team members in Syracuse and Milwaukee, on pace to meet a $1+ million revenue target in 2020.
Emily was quickly promoted to Senior Research Analyst in just 18 months at Drive Research in 2018, which points to the impact she has made on our local small business.
Her expertise has contributed to our ability to land major national accounts such as Dell, Apple, Google, Amazon, Kohl's, Dunkin', P&G, and Samsung.
Her contributions in market research have also provided insights to a wealth of regional brands such as:
- NBT Bank
- Syracuse University
- National Grid
- VIP Structures
- Community Bank
- Empower
- The United Way of CNY
- Hazlitt Vineyards
Her market research insights and analysis have directly helped these brands further grow their business, enabling each organization to further their unique mission.
The 2020 CNY 40 Under 40 event is the fourth year in a row I have been fortunate enough to judge. I was also privileged to be a 40 Under 40 Winner in 2013.
Over the years, I have heard and read the stories of many outstanding young community members we have in CNY that make an impact.
I can say, without a doubt, Emily belongs in this class of prestigious winners.
Her contributions to our business, our clients' businesses, and the community are immeasurable. Which coming from an analytics company is saying a lot.
Civic Leadership 💗
What Impact This Person Has Had On His/Her Community
1. Board Member: CNY Sales & Marketing Executives (CNYSME).
Emily is a 3-year board member at CNYSME, whose mission is to help business professionals grow through education and recognition.
She helps plan several educational events for members, presents at panel roundtables, provides event feedback surveys to measure attendee satisfaction, carries out other market research initiatives, and helps with marketing initiatives.
Her work has helped countless marketing and business professionals grow personally and professionally in Syracuse.
2. Member: Ronald McDonald House Red Shoe Society.
Emily is a member of this group of young professionals who help keep families with seriously ill children together when they travel to Syracuse to receive medical care at area hospitals and affiliated clinics.
Emily works with other members to raise money, donate time, and provide much-needed volunteer efforts to benefit Ronald McDonald House Charities of Central New York.
3. Member: United Way of Central New York & Emerging Leaders United.
Emily is part of the Drive Research group of Emerging Leaders United. Emily has attended Emerging leader events, donating time at the Pump It Forward Friday campaign at local gas stations for the United Way of CNY, and donated items for the Care Package Project in December 2019.
Emily also played a vital role in a Drive Research pro-bono market research survey project for the United Way in 2018 worth over $10,000 at no charge.
4. Volunteer: Salvation Army Syracuse Christmas Bureau.
Beginning in 2019, Emily donated her time to the United Way and the Salvation Army to assist families in the Syracuse Christmas Bureau. It includes a half-day of work at the OnCenter, helping families in need choose Christmas gifts, books, and food items to make their holidays more joyous.
5. Volunteer: CNYSPCA.
Emily is a frequent volunteer at the CNYSPCA. Owner of a rescue dog herself, she understands the organization's mission to speak for those who cannot speak for themselves.
Emily supports staff by dog-walking, leash training, and socializing.
6. Volunteer: Downtown Committee of Syracuse.
Emily managed a pro-bono survey project where feedback was requested on the Downtown Living Tour. The survey results helped educate the Downtown Committee on marketing messaging and tactics to grow the city.
The insights and findings helped the Downtown Committee better market the tour to increase Syracuse's residential living opportunities and bring more people to Central New York.
7. Volunteer Speaker: Syracuse University.
Emily was requested to speak at an Advanced Analytics class among graduate students at Syracuse University in 2019.
She helped students understand the benefits and fulfillment of a career in data analytics and market research can provide, as well as discussing the number of growing companies and opportunities right here in Upstate New York for those careers.
Achievements, Awards, And Special Recognitions ⭐
1. Burke Institute Certified.
Certified for Writing and Presenting Marketing Research Reports. Since 1975 Burke has been recognized as the premier training institute for market research professionals.
Emily is one of the 80,000 professionals trained and certified at Burke since 1975.
2. ASQ Certified VoC Professional.
The American Society of Quality empowers people, communities, and organizations to achieve excellence through quality. Emily completed a training program with ASQ and was certified in her field in 2017.
3. Southern Tier's Finest Recipient.
Emily was selected as a Southern Tier's Finest candidate by the Cystic Fibrosis Foundation for being a young professional who was dedicated to supporting the local community. She worked to raise over $2,500 for the Cystic Fibrosis Foundation.
4. Featured Author on Greenbook.
Greenbook is considered one of the largest, most engaged communities of insight professionals in the world. It is regarded as one of the most renowned sources for education and insights in the global market research community.
In January 2020, Emily had her custom-written article titled Navigating the Role of MR as Data Privacy Concerns Increased featured on the Greenbook website.
Less than 100 articles written from top market research authors worldwide are featured on the Greenbook website each year.
5. Team Leader for Culture.
Emily is in charge of scheduling events, outings, and activities for the Drive Research team and culture.
She is passionate about creating a fun environment and culture at work. She believes in team-building exercises at work to build stronger trust and harder working relationships.
Emily organized a team wine tasting at our facility in Syracuse, NY after completing a project with Hazlitt Vineyards.
Other Achievements
- Lead researcher on early childhood development and learning projects with 4 to 6-year-olds as part of the Education Development Center (EDC), Google, and PBS studies. The research creates groundbreaking studies to make learning more accessible, impactful, and engaging for low-income families with children across the U.S.
- Lead researcher on Rochester Museum and Science Center (RMSC) study dedicated to community education in science, technology, and local history. Emily’s insights steered the non-profit to topics and programs most beneficial to young children, students, teachers, and the Rochester community.
- Lead researcher on a COVID-19 study to benefit national dry cleaner businesses, many of which are mom and pop small businesses. The impact of COVID had a significant impact on small businesses like dry cleaners. Cleaner’s Supply Company shared findings and insights from Emily’s research with over 1,000 dry cleaning businesses across the country on a live webinar. The research fueled recommendations to help these small businesses with marketing, growing sales, and new services to rebound from the COVID-19 downfall.
Family 🐕
Emily resides in East Syracuse with her husband, Ryan. Emily and Ryan recently purchased their first home in April 2020. They have since rescued a dog from Helping Hounds locally in Syracuse, named Banana.
Emily graduated from Maine-Endwell High School before earning her Bachelor's Degree from the State University of New York at Oswego, graduating with honors. Her concentration was in public relations, advertising, and applied communications.
Congratulations from Friends, Family, & Colleagues
The 40 Under 40 Awards will be hosted virtually on November, 4th. Her friends, family, and colleagues share their congratulatory wishes in this video!
Drive Research is a national market research company located in Syracuse, NY. Our team helps clients across the country execute various studies such as online surveys, focus groups, and intercept surveys. To learn more about our services, contact us through any of the four ways below.
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
George Kuhn
George is the Owner & President of Drive Research. He has consulted for hundreds of regional, national, and global organizations over the past 15 years. He is a CX certified VoC professional with a focus on innovation and new product management.
Learn more about George, here.
