Ever wonder what makes your company stand out from the rest?
Your employees can help you answer this question with employee value proposition surveys.
Reviewing the data from these surveys, you can determine the value that employees put on their workplace. This information can end up revealing new insights about the employee experience and much more.
Keep reading to learn more about the importance of employee value proposition surveys and how they can make a positive impact in your workplace.
How Can Employee Value Proposition Surveys Help Your Business?
These surveys gather feedback directly from staff about the value they place on their company.
This feedback will allow you to understand what employees like and dislike about their company - AKA, what they value and what they don't. By learning this, you can make data-driven decisions based on data from your staff.
In our experience, we find that employee surveys uncover pain points management may not be aware of. For example, there may be an issue lurking within your company you have no knowledge of.
By conducting the employee value proposition survey, you discover a significant employee pain point. Now aware of this, you can make the necessary corrections (thus improving your company's value)!
Examples of Employee Value Proposition Questions
What questions are asked of employees in these surveys?
The topics can be endless, and from our view, it's best to categorize them based on the specific needs of your business.
Below, we've listed out some common topics seen in these surveys and the best questions related to them.
Engagement
Employee engagement levels can make or break a company. In fact, 16% of employees are actively disengaged at work with only one-third being engaged. So no matter the specific needs of your business, we recommend including a few questions about engagement.
Take these examples:
- How satisfied are you with your current role?
- Do you have a clear knowledge of [company name]'s goals/mission?
- Does [company name] provide opportunities for growth?
- How likely are you to recommend your company as a good place to work to someone?
- Do you feel your work is valued by management/other colleagues?
Culture
A company's culture can directly affect the amount of value staff place on their position (and the company as a whole). Inquiring about culture in the employee survey is extremely important because of this.
Take these examples:
- What do you find most appealing about [company name]?
- Which employee benefits are most important to you?
- Do you feel comfortable sharing opinions and ideas at work?
- How inclusive do you find the company culture to be?
- Does [company name] promote a healthy work-life balance?
Compensation & Benefits
From our expertise, we know that including questions on compensation and benefits is extremely beneficial for companies.
The insights revealed will help gauge how your staff views their benefits, and what needs improvement. It's likely that good benefits will help with employee retention rates, so we urge you to include this topic in your survey.
Take these examples:
- How satisfied are you with your current compensation/benefits package?
- Are you satisfied with the opportunities to earn bonuses or other performance-based incentives?
- Do you feel that your compensation is fair compared to industry standards for your role?
- How transparent is [company X] about its compensation and benefits policies?
- What additional benefits or perks would make you feel more valued and supported by [company X]?
Career Opportunities
Successful companies promote the advancement of their employees. While this can be done in a number of different ways, it's an important point you should focus on.
Take these examples:
- Do you feel that the company provides clear pathways for career growth and development?
- Are you aware of the internal job openings and the process to apply for them?
- Do you feel that the company provides clear pathways for career growth and development?
- What additional resources or support would help you achieve your career goals within the company?
- Do you feel that promotions and career advancements are based on merit and performance?
Wellbeing
Employee wellbeing can be evaluated using value proposition surveys. Since wellbeing plays such a big role in an employee's overall experience at a company, we recommend including it in the survey.
Take these examples:
- Do you feel the company provides adequate resources to support your mental health and well-being?
- How often do you feel stressed or overwhelmed by your workload?
- Do you believe that the company values and prioritizes employee well-being in its policies and practices?
- How satisfied are you with the flexibility provided by the company to manage personal responsibilities (e.g., flexible working hours, remote work options)?
- What additional resources or initiatives would enhance your overall well-being at work?
What Should an Employee Value Proposition Survey Look Like?
An employee value proposition survey is most commonly completed online, and delivered to employees via their emails.
In our experience, we find that online surveys are ideal for most employee surveys, as they're convenient and can be completed without taking time away from employee duties.
As far as questions go, we recommend keeping the length to 10 to 15 questions. Adding any after that runs the risk of respondents losing interest or putting it off.
You should also include a variety of question types, such as:
- Scales
- Open-ended
- Multiple choice
- Yes/No
We believe that adding a good variety of questions will give you quality, diverse feedback.
How Often Should You Survey Employees?
There's no exact answer to this question.
One thing is for certain, though: you should never run a "one-off" employee survey. To truly understand your employees, their preferences, and relevant trends, these need to be run more than once.
Typically, we recommend running these surveys quarterly or yearly to benchmark data effectively. Ultimately, what will determine the frequency will be your specific needs and budget.
Best Practices For Employee Value Proposition Surveys
An effective employee value proposition survey will include clear objectives, quality questions, and a good design.
We'll discuss below!
Set Your Goals for The Survey
You should have a clear set of goals for your survey.
Instead of going in blind without a clear vision of what you want, this can end up making the entire process more difficult and potentially affect the quality of the survey data.
To prevent this, spend time crafting the key objectives you wish to learn from the survey. Perhaps there are specific issues you want to address in the survey - this is a great time to get those sorted out. Think of it as a roadmap to a smoothly-run survey experience.
Write Great Questions For Your Employees
Ensure questions are clear and engaging for your employees. They should reflect your key objectives and also be relevant to employees.
It's important to make the questions simple, but also include personality when you can. This will not only make the process more enjoyable for your employees, but it will likely help with their engagement throughout.
Additionally, include a variety of question types such as scales and rating questions to help with engagement.
Collect Reliable Feedback From Employees
Partnering with a third-party firm like Drive Research will help the survey process run smoothly.
This is especially helpful when it comes to anonymity.
All too often, employees receive internal surveys and don't share their true opinions out of fear of penalization. When this happens, it's hard for businesses to make actionable decisions since the feedback is lacking.
Working with a third party prevents this and ensures 100% anonymity, promoting transparent, quality feedback from staff.
Analyze Your Data & Take Action
After the survey data is collected, it's thoroughly cleaned and analyzed. At Drive Research, we carefully go over every response and keep an eye out for poor responses.
Afterward, the survey data is put into a full report. In this report, you'll be able to see a detailed rundown of everything the employee value proposition survey uncovered. We find it helpful to include not only the findings but recommendations and common response themes as well.
Using this data, you can now have a better understanding of your employees and move forward in your business.
Contact Us For Help With Employee Value Proposition Surveys
At Drive Research, we fancy ourselves employee survey pros. Our team has the extensive knowledge and tools to create a high-quality survey that will deliver high-quality responses.
To learn more about our market research services, get in touch with us today!
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
Lark Allen
As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.
Learn more about Lark, here.
