Drive Research works with a number of healthcare organizations to assist with market research recruiting needs. This expertise spans beyond just the healthcare industry and includes segments such as manufacturing, advertising, financial services, and others. The focus of the post below is to outline a typical healthcare recruitment project highlighting our abilities to reach a very niche audience through state-of-the-art recruitment techniques and focus group software.
No matter what your need, broad or specific, Drive Research can help you recruit the participants you need for your market research project.
Example of a Market Research Recruitment Project
Clients across the country hire Drive Research to conduct market research recruitment projects. These include healthcare studies where our team recruits individuals who work in behavioral health. This particular study revolved around New York behavioral health care providers. Drive Research planned to recruit 36 participants across New York State (10 participants per group, 12 recruited). The qualitative research planned to use online focus groups to allow for a statewide recruit as well as ease of participation for the audience.
To address the objectives at-hand, Drive Research would recruit individuals through a combination of targeted phone calls, paid social media advertisements, and potential panel in the New York State area. The targeted population was psychiatrists, nurse practitioners with a psychiatric specialty, and Physician Assistants. The providers could service adults and children but could not service children only. The recruit would include a mix of roles and geographies.
A total of 3 separate groups would be run over the course of a 4-day online focus group. Participants would be required to login each day for at least 15 to 30 minutes to answer moderator questions, review other participant comments, and add video responses for the group. This is a total of 1 to 2 hours of time over a 4-day period. Each group would recruit 12 participants so at least 10 complete all steps. Unpaid alternate standby participants would be recruited by Drive Research.
Drive Research often offers the option to use our own focus group software to manage the discussions. Clients would be provided a moderator(s) login as well as several viewer logins to view focus group comments. Participants would be paid $250 as a thank you for their time. This would be paid by Drive Research at the conclusion of the discussion once they have met all of their obligations for the online focus groups.
Drive Research follows an exclusive in-house approach our team has built for market research recruitment. Our method uses a step-by-step and task-oriented approach to project management from kickoff through recruitment. Drive Research programs the screener to find and qualify participants. This also involves a list purchase of targeted individuals with desired titles and roles. This is also used for the outreach approach.
Following the initial screening participants receive a confirmation email within 24 hours. Participants are required to reply back “yes” to this email. This is followed by a reminder phone call 24 to 48 hours before the online focus group and a final reminder text the first day of the focus group sessions. This helps produce strong participation and turn-out rates.
Contact Our Market Research Recruitment Company
Drive Research is a market research company located in Syracuse, NY. But our recruitment capabilities are not limited to just Central New York. We work with national organizations to recruit for a number of qualitative projects.
Questions? Need advice? Contact us below.
Email us at [email protected].
Call us at 315-303-2040.