If you plan to conduct an employee survey, make sure you add context. If results come back and say 80% of your employees are satisfied with your company will you know if that is good or bad? Will you know how that compares to your industry peers? Will you know how that compares to best-in-class organizations?
Likely you will not, so this is why benchmarking data is so crucial to adding insight and understanding to the process. Employee surveys are a tool to understand a variety of factors about working at your organization.
The school of research teaches us happy employees equal happy customers. So in order for this to happen you must first address employee engagement and satisfaction.
Benchmarks are measurements or data in which you can compare your own scores to understand context. This includes benchmarks for net promoter score (NPS), customer satisfaction (CSAT), and employee satisfaction (ESAT). Benchmarks may be listed as mean scores, top 2 boxes, or even quartiles to help with analysis and interpretation.
Although employee engagement surveys offer a lot of value, benchmarking your data can take your insights to the next level. A statistic alone is just a statistic unless you know how it compares. At Drive Research we always talk about 4 benchmarks: (1) best-in-class, (2) industry peers, (3) competitors, and (4) yourself.
At Drive Research we offer several different benchmarking capabilities for our employee surveys. These include industry benchmarks, organizational size benchmarks, and regional benchmarks.
Several industry benchmarks exist to compare your employee engagement scores to your peers. These include (1) all technology, (2) consumer goods and services, (3) government, (4) healthcare, (5) healthcare providers, (6) industrial, (7) manufacturing, (8) non-profits, (9) professional services, and (10) small professional services firms.
Four industry size options exist for employee engagement benchmarks including (1) mid-size companies (100 to 499 employees), (2) small companies (5 to 9 employees), (3) small companies (10 to 19 employees), and small companies (20 to 99 employees).
Current regions for benchmarking include (1) Australia, (2) Canada, and (3) United States.
Here are the categories that can be benchmarked with individual questions:
Drive Research is an employee survey company. We work with organizations across the country to assist with employee engagement surveys.
Interested in conducting a questionnaire with our employee survey company? Our Voice of Employee (VoE) firm can help! Contact us at [email protected] or call us at 315-303-2040.
