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The following post discusses key statistics, data, and demographics of the mapped Designated Market Area (DMA). Secondary market research data is often used to strengthen results of a custom market research study and provide further insight into the geographic area of interest. The secondary market research data discussed below was gained from a proprietary in-house data system that is available to use on all market research projects.
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Market Research Data for the Cleveland, OH Designated Market Area (DMA)
Population
The population in the Cleveland, OH DMA is projected to slightly increase. In 2017, estimates reported the total population of Cleveland as 3,847,304 and 2022 projections reported the total population will be 3,891,668. This is a population increase of 1.2%.
Total number of households in the Cleveland, OH DMA will increase as well. Estimates in 2017 reported the total number of households in Cleveland as 1,550,290. The total number of households is projected to increase by 2.2% in 2022. Projections in 2022 reported the total number of households in the area will be 1,584,928.
Gender
In 2017, estimates reported the gender split in the Cleveland, OH DMA was 48.6% male and 51.4% female. The gender split is expected to become slightly more even. In 2022, projections reported the population will be 48.8% male and 51.2% female.
Age
From 2017, estimates to 2022 projections, the biggest change in age in the Cleveland, OH DMA occur within the 65 to 74 and 75 to 84 age groups. The 65 to 74 age group is projected to increase by 17.5% from 2017 to 2022, and the 75 to 84 age group is projected to increased by 16.9% from 2017 to 2022.
The largest age group decrease was among those aged 45 to 54. The 45 to 54 age group is projected to decrease by 8.9% from 2017 to 2022.
Income
The average household income in the Cleveland, OH DMA is increasing. In 2017, estimates reported the average household income as $70,818. In 2022, projections reported the average household income would increase 16.9% to $82,773. Incomes ranging from $0 to $74,999 are projected to decrease from 2017 to 2022. Furthermore, incomes ranging from $75,000 to $150,000 or more are projected to increase from 2017 to 2022.
Housing
Housing units in the Cleveland, OH DMA are projected to increase from 2017 to 2022. In 2017, estimates reported the total number of housing units as 1,734,921. This is projected to increase in 2022 by 2.6% to 1,780,338 total housing units.
The number of vacant housing units is also projected to increase from 2017 to 2022. The total number of vacant houses in 2017 was estimated as 184,630. This is projected to increase by 5.8% to 195,409 vacant housing units in 2022.
Education
Most of the population aged 25 or older in the Cleveland, OH DMA is a high school graduate or attained further education (i.e. some college, Associates degree, Bachelor's degree, or graduate degree). From 2017 to 2022, the percentage of the population with a Bachelor's degree is expected to increase by 4.1% and the percentage of the population with a graduate's degree is expected to increase by 4.8%.
MOSAIC Group
MOSAIC groups are developed to identify key segments of the population. These population segments likely fall within a specific age group and hold similar attitudes, beliefs, and values. The two dominate MOSAIC groups within the Cleveland, OH DMA are Family Union and Autumn Years.
Group 1
Family Union makes up 16.7% of households in the Cleveland, OH DMA. This audience is described as a mix of middle class families that live within metropolitan areas. These families tend to live in modest homes, live comfortable lifestyles, and live in multi-lingual and multi-ethnic neighborhoods. Key traits for this population include financially/value conscious, active lifestyles, blue-collar, and retail consumers.
Group 2
Autumn Years makes up 16.1% of households in the Cleveland, OH DMA. This audience is described as older, mature couples who are retired an live in the house they've lived in for much of their adult life. Many of these couples are over the age of 65 and are in the lower middle class. Key traits for this population include mature adults, long-time residents, conservative, home owners, and community oriented.
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