Searching for key statistics and demographic information on the Hartford and New Haven, CT Designated Market Area (DMA)? We have you covered! Below is a variety of demographic insight including population trends, gender, age, income, housing, and education.
Drive Research is a market research company that serves Hartford and New Haven, CT. The information below was gathered using a proprietary in-house secondary data information source used in our custom market research studies. Secondary data, like the data below, is used to strengthen the results of a market research study and provide further insight into the target market or DMA.
Learn more about key statistics and demographic information of the Hartford and New Haven, CT DMA below!
Population
The population for the in the Hartford and New Haven, CT DMA is projected to increase from 2017 to 2022. In 2017, estimates reported the total population as 2,652,040 and the total number of households as 1,035,543. Projections for 2022 reported the total population will be 2,712,319 and the total number of households will be 1,068,126.
From 2017 to 2022, the total population is projected to increase by 2.3% and the total number of households is projected to increase by 3.3%.
Gender
The gender split in the Hartford and New Haven, CT DMA will become slightly more male, yet the majority of the population will be female. In 2017, estimates reported the population was 48.8% male and 51.2% female. Projections for 2022 reported the population will become 48.9% male and 51.1% female.
The population of males is projected to increase by 2.6% from 2017 to 2022, and the population of females is projected to increase by 2.0% from 2017 to 2022.
Age
The median age of the total population in the Hartford and New Haven, CT DMA will become slightly older from 2017 to 2022. In 2017, estimates reported the median age was 40.9 years old. Projections for 2022 reported the median age will be 41.6 years old.
Age groups between 0 to 64 do not see significant changes from 2017 to 2022. Age groups that see significant changes are 65 to 74 and 75 to 84. The 65 to 74 age group is projected to increase 16.5% from 2017 to 2022. Also, the 75 to 84 age group is projected to increase 18.8% from 2017 to 2022.
Income
The average household income in the Hartford and New Haven, CT DMA is projected to increase. In 2017, estimates reported the average household income as $94,009. Projections for 2022 reported the average household income will rise to $105,296. This is a 12.0% increase in the average household income from 2017 to 2022.
Income brackets that see the most significant changes are $100,000 to $149,999 and $150,000 or more. From 2017 to 2022, the $100,000 to $149,999 income bracket is projected to increase 21.1% and the $150,000 or more income bracket is projected to increase 23.1%.
Housing
The total number of housing units is projected to rise in the Hartford and New Haven, CT DMA. In 2017, estimates reported the total number of housing units as 1,130,218. Projections for 2022 reported the total number of housing units will be 1,168,382. This is a 3.4% increase from 2017 to 2022.
The total number of occupied housing units in the Hartford and New Haven, CT DMA is projected to increase as well. In 2017, estimates reported the total number of occupied housing units as 1,034,337. Projections for 2022 reported the total number of occupied housing units will be 1,068,126.
Education
Higher education is rising among the population aged 25 years or older in the Hartford and New Haven, CT DMA. Those with an Associates degree is projected to increase 4.9% from 2017 to 2022. Those with a Bachelor's degree is projected to increase 5.1% from 2017 to 2022. Lastly, those with a Graduate degree is projected to increase 5.6% from 2017 to 2022.
MOSAIC Group
MOSAIC groups identify key segments of the Hartford and New Haven, CT DMA. The population segments discussed below apply to a specific age group that holds similar attitudes, beliefs, and values. The two dominate MOSAIC groups in the Hartford and New Haven, CT DMA are Autumn Years and Booming with Confidence.
Group 1 - Autumn Years
The Autumn Years MOSAIC group represents 17.5% of the Hartford and New Haven, CT DMA. The group can be described as mature couples who are mostly over the age of 65. They are in the lower middle class and have lived in the same house for much of their lives. Key traits of the Autumn Years MOSAIC group include: long-time residents, conservative, homeowner, and community ties.
Group 2 - Booming with Confidence
The Booming with Confidence MOSAIC group represents 15.9% of the Hartford and New Haven, CT DMA. This group consists of married couples that are reaching the peak of their earning years. Retirement is in the near future for this audience segment. They likely live in small, fashionable homes in suburban neighborhoods. Key traits of the Booming with Confidence MOSAIC group include: baby boomers, travelers, fitness oriented, upscale living, financially responsible, brand aware, and diverse.
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