Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them.
As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors.
In a recent survey, Drive Research polled 500 New Yorkers to ask the following questions?
- Do you like pumpkin spice-flavored drinks?
- What store(s) sell the best tasting seasonal coffee drinks?
Furthermore, we broke down the results per New York State Designated Market Areas (DMAs) to see how preferences changed throughout the state.
Drive Research polled 500 New Yorkers to learn what % of people like pumpkin spice-flavored drinks. Plus what stores are their favorite for seasonal coffee? See maps breaking down differing opinions of NY DMAs such as Buffalo, Rochester, & Albany.
Here are our results.
Where People Like Pumpkin Spice Flavored Drinks in New York
Overall, 51% of New York residents like pumpkin spice-flavored drinks. It seems the debate will continue as PSL lovers and haters are close to an even split.
Here is how different NY DMAs differ based on whether they do or don’t like pumpkin spice flavored drinks:
Albany-Schenectady Troy DMA:
- 45% like pumpkin spice flavored drinks
- 47% don’t like pumpkin spice flavored drinks
- 8% have never tried a pumpkin spice flavored drink
Binghamton DMA
- 57% like pumpkin spice flavored drinks
- 37% don’t like pumpkin spice flavored drinks
- 6% have never tried a pumpkin spice flavored drink
Buffalo DMA
- 46% like pumpkin spice flavored drinks
- 51% don’t like pumpkin spice flavored drinks
- 3% have never tried a pumpkin spice flavored drink
Burlington-Plattsburgh DMA
- 50% like pumpkin spice flavored drinks
- 46% don’t like pumpkin spice flavored drinks
- 4% have never tried a pumpkin spice flavored drink
Elmira-Corning DMA
- 56% like pumpkin spice flavored drinks
- 41% don’t like pumpkin spice flavored drinks
- 3% have never tried a pumpkin spice flavored drink
New York DMA
- 63% like pumpkin spice flavored drinks
- 25% don’t like pumpkin spice flavored drinks
- 12% have never tried a pumpkin spice flavored drink
Rochester DMA
- 51% like pumpkin spice flavored drinks
- 44% don’t like pumpkin spice flavored drinks
- 5% have never tried a pumpkin spice flavored drink
Syracuse-Utica DMA
- 61% like pumpkin spice flavored drinks
- 35% don’t like pumpkin spice flavored drinks
- 4% have never tried a pumpkin spice flavored drink
Syracuse DMA
- 48% like pumpkin spice flavored drinks
- 43% don’t like pumpkin spice flavored drinks
- 9% have never tried a pumpkin spice flavored drink
Utica DMA
- 59% like pumpkin spice flavored drinks
- 36% don’t like pumpkin spice flavored drinks
- 5% have never tried a pumpkin spice flavored drink
Watertown DMA
- 42% like pumpkin spice flavored drinks
- 46% don’t like pumpkin spice flavored drinks
- 12% have never tried a pumpkin spice flavored drink
Most Popular Seasonal Coffee Brand
Although most New Yorkers are split on whether they like fall-flavored beverages, their choice of a seasonal coffee brand is a clear winner.
We asked respondents, “What store(s) sell the best tasting seasonal coffee drinks?” They were able to select all brands that they loved.
Seasonal coffee brand providers included:
- Starbucks
- Dunkin’
- McDonald's
- Tim Hortons
- Dutch Bros
- Local coffee shop
- Other (Please specify)
The Buffalo DMA was the only outlier as their preferred coffee brand was Starbucks. The rest of New York runs on Dunkin’.
About the Study
Survey Methodology
- The survey received 502 responses
- Fieldwork was conducted with adult residents (18 years or older) of New York State.
- Fieldwork for the survey began on September 7th and lasted united September 10th, 2021.
Survey Questions
- Who do you predict will win the 2022 Super Bowl LVI?
- Who is your favorite NFL sports team?
Respondent Profile (By Gender)
- 18% of respondents were male.
- 81% of respondents were female.
- 1% of respondents were nonbinary.
Respondent Profile (By Age)
- 7% of respondents were Generation Z.
- 31% of respondents were Millennials.
- 20% of respondents were Generation X.
- 38% of respondents were Baby Boomers.
- 4% of respondents were Traditionalists.
About Drive Research
Drive Research is a national PR survey company located in New York. Our market research firm works with a variety of organizations, helping deliver insights, action items, and ROI on their survey efforts.
Our research has been featured in top-tier media outlets including USA Today, CNBC, Forbes, Spectrum, Yahoo Finance, and Statista.
To learn more about our market research services, contact our team today.
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
Emily Carroll
A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Manager. She has earned certificates for both Google Analytics and Google AdWords.
Learn more about Emily, here.
