Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Employee Survey for Staff Profiles on Website
Posted at: 1/31/2017 4:26 PM
What were the objective(s) of the market research? Drive Research recently partnered with Advance Media New York on a market research study for product design and engineering group on the West Coast of the United States. This market research is part of a data-driven strategy to develop digital marketing campaigns and tactics to grow business for the firm. This market research project focused on building employee content for the new website. This was a follow-up to an extensive Voice of Custo
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Content Marketing Research | Using Data for Brand Journalism
Posted at: 1/29/2017 4:21 PM
Market research has long been viewed as an approach to objectively address customer satisfaction, the appeal of a new product concept, or to better understand brand equity to name a few. As a former colleague of mine once inferred: "If market research were a country, it would be Switzerland." It's the ultimate mediator. Data provides objective results which can be hard to argue with (even though some try.) However, an area where market research continues to evolve is how it can be leveraged for
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What is Seeding in Marketing Research? | Market Research Firm Rochester, NY
Posted at: 1/27/2017 4:10 PM
Nowadays businesses both large and small use customer databases and utilize sales systems and CRM tools to organize data. These systems like Salesforce and Oracle track customer records on everything from contact information to sales transactions and ordering. The best companies find ways to integrate these systems together so insights and analysis can be pulled from all of these big data sources. When it comes to customer surveys it should be no different. The benefit of using the customer fee
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Focus Group Checklist | Moderator in Syracuse NY
Posted at: 1/26/2017 3:41 PM
To run a focus group properly, organization is key. Preparing for focus groups often takes weeks of preparation with tasks ranging from recruitment, to moderator guide development, to the design of participation packets, to finding facilities, to confirmation letters. With so much to think about, when the day actually comes no one would blame you for forgetting even the simplest of items for your focus group. Checklists and protocols help ensure you have everything you need for your focus group
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A Comprehensive Guide to Market Research for Small Businesses
Posted at: 1/25/2017 3:35 PM
With market research, you'll never be short of options. Unfortunately as a small business, this means choosing the right market research approach can be easily overwhelming. Some larger market research firms may try to sell you the farm when you only need a cow. However, the best market research consultants will work with you to understand your needs and most importantly, help you define what your are looking to do with the data? For example, is your small business looking for data to help guid
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Improve the ROI on Your Customer Survey With These 3 Questions
Posted at: 1/24/2017 3:17 PM
The value of market research will be constantly scrutinized. Much like most marketing strategies in an age where there is no shortage of data to evaluate efforts. This is especially true among small businesses that have never dipped into the customer experience (CX) ocean. The premise of market research inherently makes sense: ask questions, receive answers, analyze feedback, make improvements. Yet, for a variety of reasons, some upper management teams believe their budget is better spent elsew
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What is a Dual-Moderator Focus Group? | Focus Groups Upstate NY
Posted at: 1/23/2017 3:10 PM
If you've ever conducted a focus group for your business or participated as an attendee, you'll quickly realize and respect the amount of preparation which goes into the process. Moderators and their market research firms are often responsible for recruiting participants, sending confirmation emails or letters, preparing the discussion guide, preparing the participation packet, managing the logistics at the focus group, and handling the report. Often, the moderator becomes the project manager a
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3 Limitations with Eye Tracking and Emotion Tracking Market Research
Posted at: 1/22/2017 3:05 PM
No matter what market research or data collection methodology you choose, it comes with limitations. Those who attempt to claim their new technology, approach, or methodology to collect data from consumers come without flaws, is misguided. Choosing the best methodology depends on your unique needs as a client. One innovative and growing technology used in the market research field is eye-tracking or emotion tracking tools. These are particularly popular in the retail field as big-box retailers
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ISO 9001 Customer Satisfaction Survey Questions | 9 Suggestions
Posted at: 1/21/2017 3:00 PM
Although customer satisfaction and performance evaluation are required as part of your ISO 9001 compliance, much more value can be gained for manufacturers by thinking more strategically about this mandatory market research. Although the ISO customer satisfaction survey must be designed to determine how well you perform, understand unmet needs, generate ideas for improvement, and identify new opportunities, several other strategic opportunities exist. Opportunities that should be taken advantage
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Posted at: 1/20/2017 2:46 PM
When you hear the term "lifecycle" you probably immediately jump back to your memories from your marketing class in college. It's the common principle which attempts to define the lifespan of every product. It claims every product moves through a 4-phase journey from introduction, growth, maturity, and decline as seen below. Forever ingrained into 20-year-old marketing students' minds The flow of a focus group can follow a similar path. Most who are at least somewhat familiar with focus groups
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6 Tips to Ensure Your Focus Group Participants Actually Show Up
Posted at: 1/19/2017 2:39 PM
Perhaps the biggest fear in qualitative recruitment is hosting a focus yet having none of the participants show up. This great fear can often be realized more often in Upstate New York where the focus group killer is only a lake effect snowstorm away. It's what keeps moderators from sleeping the night before the focus groups. It's essentially why market research firms recruit 16 to seat 12, recruit 12 to seat 8, and recruit 8 to seat 4. No matter how much preparation goes into recruiting partic
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The Ultimate Guide to Increasing Survey Response Rates | 14 Tips To-Go
Posted at: 1/18/2017 2:36 PM
Read this, study it, wield it to provide you and your organization with more data than you can shake a stick at. That's assuming you and your organization like to shake sticks at things. Can you even shake a stick at data? Maybe if it's printed from Excel right? This seems like a rabbit hole. Back on topic. This ultimate guide to increasing survey response rates will provide you with everything you need to know about obtaining more feedback. All in 2,420 wonderful words. You may want to grab a c