At Drive Research, we understand the value behind observational research. It’s important to understand the actions that consumers take instead of just their words sometimes.
Our expert team of researchers has years of experience with observational research including gathering data, customizing projects, providing in-depth data analysis, and comprehensive reporting with easy-to-understand results.
While most of our observational work is in-person, we’re able to customize your project to match the needs of your business and business goals.
Trusted by SMBs, Fortune 500s, & every organization in between
Full-Service Observation Research Capabilities
Our observation research company works with you to tailor our services to your specific needs and objectives, ensuring that you get the insights you need to drive your business forward.
Project Customization
Whether you need a simple in-person survey or a more complex project like observing customers as they enter a store, we have the expertise and ability to customize your project to meet exactly what you need to meet your business goals.
Other things that observational research can be used for:
- View how products are being used in real-time to understand consumer patterns
- Understand how consumers feel about packaging, branding, and location
- Measuring time on certain aspects like purchase decision
Start To Finish Project Management
We know how confusing and difficult market research projects can get, that’s why our expert team is available every step of the way to help guide, conduct, and deliver the study with high customer satisfaction.
We assign a dedicated market research specialist to your project to manage all aspects of the observation research including survey design and programming, recruiting participants, overseeing the data collection process, and data analysis and interpretation.
Reporting & Data Analysis
Observational research includes data reporting and data analysis. It’s critical to analyze and report results in a way that can make the information useful for business decisions and concise enough to draw conclusions from.
At Drive Research, we’ll analyze the data and package it in a way you can understand clearly. Our reporting packages include data recording, detailed findings, key themes and takeaways, recommendations for how to utilize the feedback, and more.
Gain valuable insights into your target audience and make data-driven decisions by partnering with our expert observation research company
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See Why Businesses Love Drive Research for Observational Research Projects
Drive Research is dedicated to helping our clients make informed business decisions by providing them with valuable insights from our studies. It’s important to our team to manage both client and stakeholder expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from clients and research participants alike.
Frequently Asked Questions About Our Observation Research Company
How long does an observation research project take?
The duration of an observation research project can vary significantly depending on several factors, such as the scope of the study, the complexity of the subject matter, and the available resources. Generally, observation research projects can range from a few weeks to several months or even years to collect sufficient data and analyze the findings comprehensively.
How many observations should be included in an observation research project?
The number of observations required for an observation research project depends on the specific research objectives, the variability of the observed phenomena, and the desired level of statistical significance.
While there is no fixed number, researchers often aim to have an adequate sample size that allows for meaningful analysis and generalizability of findings, which typically ranges from dozens to hundreds or even thousands of observations.
What are the benefits of having a 3rd party conduct observation analysis?
Having a third party conduct observation analysis offers several benefits. They bring an objective perspective to the research, reducing potential biases and increasing the credibility of the findings. Third-party experts also bring specialized knowledge and expertise in research methodologies, enhancing the accuracy and reliability of the analysis. Lastly, involving a third party can help ensure adherence to ethical standards and maintain the integrity of the research process.