Online Surveys
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The Most Important Brand Tracking Metrics In Market Research (& Why)
Posted at: 12/16/2024 1:30 PM
Brand tracking metrics are essential tools that help us understand how a brand is perceived in the market. These metrics are critical to building brand equity and staying competitive as a company in constantly evolving industries. At Drive Research, we believe quantifying your brand’s performance can cause some of the most important data to use for meeting your business goals. Brands that track their equity and other performance metrics often outperform those that don't, by helping maintain
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Brand Equity Tracking: How to Track It & Why
Posted at: 12/13/2024 1:30 PM
Tracking brand equity allows you to keep a close eye on the health of your brand in competitive markets. As a whole, brand tracking helps businesses understand how customers perceive their brand and how it measures up against industry rivals. Higher brand equity also often means a stronger connection with customers. This connection can lead to increased customer loyalty, which is golden for any brand. In our experience, companies that track their brand's value can adapt quickly to market cha
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Airport Community Market Research Surveys: Process & Questions
Posted at: 12/4/2024 1:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Crucial for understanding the needs of travelers, these airport surveys also gather details from locals and businesses. The data obtained here provides insights into customer satisfaction, operational details, and environmental impact. The main goal of these surveys is for airports to improve using actionable data. Not only idea
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6 Steps to Conducting a Market Survey
Posted at: 12/3/2024 2:13 PM
Interested in conducting a market survey? Kudos to you for thinking outside of the box. Many organizations immediately jump to surveying customers when they think of market research but, what about the untapped market of non-customers? A market survey flips that notion on its head. A market survey is an excellent way to survey a general population or target market where you promote your products or services. In this blog post, our market research company will provide more insight into how to
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What Is a Nurse Satisfaction Survey? (+ How You Can Run One)
Posted at: 12/2/2024 1:30 PM
Nurse satisfaction surveys play a crucial role in understanding how nurses view their jobs and their work environment. This is especially key, as maintaining nurse satisfaction is becoming more and more important in the healthcare industry. These surveys help healthcare organizations understand the main problems that nurses have with their workplace. Whether you manage a big city hospital or a small clinic, learning how to use these surveys effectively can be a game changer. What Goes Int
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The 20 Best Healthcare Survey Questions To Ask Your Patients
Posted at: 11/26/2024 1:20 PM
As a healthcare organization, it is critical to consistently rely on patient feedback to improve your organization’s quality of care and enhance patient satisfaction. That all begins with a well-crafted healthcare survey as it is the perfect avenue for quickly gathering actionable insights from patients. In this blog, our market research company explores the goals behind healthcare survey questions, share best practices for designing effective surveys, and provide 20 essential questions to i
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Outsourcing Your Market Research Surveys [Pros + Cons]
Posted at: 11/19/2024 4:15 PM
When it comes to market research needs, companies typically go 1 or 2 ways to fill the need to do it regularly. Option 1 is a company going fully in-house with its market research by hiring a team that focuses solely on that. Typically this can be costly and can have a lot of bias, but it gets the job done. Option 2 is hiring outsourced market research, typically done by a trusted third-party company. The primary motivations behind hiring a third party that we hear a lot are cost-effectiveness,
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How & When You Should Use Open Ended Survey Questions
Posted at: 11/13/2024 1:30 PM
Open-ended survey questions offer a unique way to gather rich and detailed feedback. These questions allow respondents to share specific thoughts in their own words, providing businesses deeper insights than multiple-choice and short answers offer. In our experience, open-ended questions can reveal trends and sentiments that might be missed otherwise. Even though open-ended questions are a part of an overall survey strategy, all businesses can benefit from using them. Especially with expert
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Cart Abandonment Surveys: Benefits & Example Questions
Posted at: 10/31/2024 12:30 PM
Picture this. You’re doing some online shopping, adding items to your cart with every intention of purchasing them when you find yourself closing the browser tab once you’ve taken a peek at the subtotal. Been there? Same. Perhaps the subtotal was higher than you anticipated, maybe you were disappointed in shipping costs, had questions regarding the product, or got distracted, or maybe you just changed your mind. Whatever the reason may be, that online retailer will never know unless they as
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Understanding Judicial Surveys: Benefits & Example Questions
Posted at: 10/23/2024 12:30 PM
The legal field is one that's constantly evolving, and gathering the opinions of the public or a select stakeholder group plays a key role in this. Thankfully, there's a market research method that's perfect for staying on top of these trends: judicial surveys. These online surveys provide key insights on the perception of both courtroom and legal interactions. Even more importantly, they help legal teams evaluate the overall trust of the justice system in their region or help provide data f
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How Much Does an Online Survey Cost?
Posted at: 10/22/2024 12:30 PM
If you don't conduct market research frequently, you probably have some basic questions about the process. Let us guess, a big question you may have is… How much does an online survey actually cost? Although the scope and price of the most common types of market research vary a great deal, it can be broken down into five core components. We think these components will help you understand what goes into the cost of an online survey! Every online survey proposal can be broken down into the fo
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![What Are Survey Farms? [+ Strategies to Ensure Data Quality]](/media/6383/t-what-are-survey-farms-plus-strategies-to-ensure-data-quality.jpg)
What Are Survey Farms? [+ Strategies to Ensure Data Quality]
Posted at: 10/7/2024 12:30 PM
Just the thought of a survey farm accessing a survey link makes us cringe. Even worse? If a survey farm learns the screening criteria/target audience and how to pass the data quality checks. Market research online sampling techniques have progressed so quickly that identifying survey farms can feel more elusive than ever. In fact, there has been increased interest in more traditional survey methodologies (i.e., phone surveys, intercept surveys) due to the presence of survey fraud. Our third