Online Surveys
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Outsourcing Your Market Research Surveys [Pros + Cons]
Posted at: 11/19/2024 4:15 PM
When it comes to market research needs, companies typically go 1 or 2 ways to fill the need to do it regularly. Option 1 is a company going fully in-house with its market research by hiring a team that focuses solely on that. Typically this can be costly and can have a lot of bias, but it gets the job done. Option 2 is hiring outsourced market research, typically done by a trusted third-party company. The primary motivations behind hiring a third party that we hear a lot are cost-effectiveness,
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How & When You Should Use Open Ended Survey Questions
Posted at: 11/13/2024 1:30 PM
Open-ended survey questions offer a unique way to gather rich and detailed feedback. These questions allow respondents to share specific thoughts in their own words, providing businesses deeper insights than multiple-choice and short answers offer. In our experience, open-ended questions can reveal trends and sentiments that might be missed otherwise. Even though open-ended questions are a part of an overall survey strategy, all businesses can benefit from using them. Especially with expert
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Cart Abandonment Surveys: Benefits & Example Questions
Posted at: 10/31/2024 12:30 PM
Picture this. You’re doing some online shopping, adding items to your cart with every intention of purchasing them when you find yourself closing the browser tab once you’ve taken a peek at the subtotal. Been there? Same. Perhaps the subtotal was higher than you anticipated, maybe you were disappointed in shipping costs, had questions regarding the product, or got distracted, or maybe you just changed your mind. Whatever the reason may be, that online retailer will never know unless they as
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Understanding Judicial Surveys: Benefits & Example Questions
Posted at: 10/23/2024 12:30 PM
The legal field is one that's constantly evolving, and gathering the opinions of the public or a select stakeholder group plays a key role in this. Thankfully, there's a market research method that's perfect for staying on top of these trends: judicial surveys. These online surveys provide key insights on the perception of both courtroom and legal interactions. Even more importantly, they help legal teams evaluate the overall trust of the justice system in their region or help provide data f
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How Much Does an Online Survey Cost?
Posted at: 10/22/2024 12:30 PM
If you don't conduct market research frequently, you probably have some basic questions about the process. Let us guess, a big question you may have is… How much does an online survey actually cost? Although the scope and price of the most common types of market research vary a great deal, it can be broken down into five core components. We think these components will help you understand what goes into the cost of an online survey! Every online survey proposal can be broken down into the fo
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![What Are Survey Farms? [+ Strategies to Ensure Data Quality]](/media/6383/t-what-are-survey-farms-plus-strategies-to-ensure-data-quality.jpg)
What Are Survey Farms? [+ Strategies to Ensure Data Quality]
Posted at: 10/7/2024 12:30 PM
Just the thought of a survey farm accessing a survey link makes us cringe. Even worse? If a survey farm learns the screening criteria/target audience and how to pass the data quality checks. Market research online sampling techniques have progressed so quickly that identifying survey farms can feel more elusive than ever. In fact, there has been increased interest in more traditional survey methodologies (i.e., phone surveys, intercept surveys) due to the presence of survey fraud. Our third
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Online Surveys Frequently Asked Questions [Answered By Experts]
Posted at: 9/27/2024 12:30 PM
Online surveys have become a cornerstone of market research, offering businesses valuable insights and data-driven decisions with unprecedented ease. Yet, despite their widespread use, many organizations still grapple with questions about how to effectively implement and leverage online surveys. As a leading online survey company, we frequently receive questions about the process, implementation, and utilization of this type of market research. To assist those in the same boat, Drive Resear
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Survey Straightlining: What It Is & How To Spot It
Posted at: 8/15/2024 3:51 PM
Behold, one of the major red flags in market research: survey straightlining. 🚩 Caught during the cleaning process after survey fieldwork wraps, straightlining can have a significant negative impact on the data. Thankfully, it's pretty simple to catch from the researcher's perspective. In this post, our online survey company will cover what straightlining is, how it impacts survey data, how it's detected, and more. Let's go! What Is Survey Straightlining? Straightlining is the act of se
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Explaining Microsurveys: Benefits, Drawbacks, & More
Posted at: 8/9/2024 12:30 PM
Microsurveys are an effective market research method used to gather data in a short period of time. These surveys are a win-win for both researchers and respondents: they don't take long to create and they don't take long to complete. But don't mistake their brief nature for not gathering enough quality data. In fact, it's quite the opposite. Microsurveys are designed to take little time and still yield high-quality feedback. Keep on reading to become a microsurvey expert. What Is a Micr
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What is Survey Satisficing? + How to Prevent It
Posted at: 7/30/2024 12:30 PM
With the emergence of online and mobile surveys particularly through market research panels, satisficing has become a common concern for market researchers. Respondents are time-poor and should they choose to participate in surveys, they expect them to be fast and easy to complete. However, there is such a thing as surveys being completed too fast, which in turn leads to poor data quality. In this blog post, our online survey company discusses what satisficing is, examples to look for, and h
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New Account Opening Surveys at Banks and Credit Unions
Posted at: 7/3/2024 4:15 PM
As a financial institution, when you bring on a new account customer or member it is crucial to understand how the experience went. The first experience when opening a new account with a bank or credit union will likely set the tone for the entire banking relationship. You only get one chance to make a good first impression and with financial institutions, it is no different. In this blog, our financial services market research company will explain what new account opening surveys are, their
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What is a Loaded Question in Surveys? (With Examples)
Posted at: 6/26/2024 12:30 PM
Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. Loaded questions are one of the common errors of surveys that we always have clients avoid. These questions not only skew data but ultimately hurt your business when you try to make important decisions based off of the now, inaccurate data. In this article, our market research company explores what loaded questions are, how they dif